The big day is almost here.
When the Super Bowl kicks off on Sunday, 40-plus advertisers will be vying for the attention of roughly 114 million viewers. After paying $4.5 million for a 30-second spot, advertisers are really hoping to have the ad everyone will be talking about Monday morning.
Here are 10 Super Bowl ads you should watch out for:
▪ AUDI “Commander”
Audi pulls at the heartstrings with its spot about an astronaut driving its R8 sports car to the tune of David Bowie’s “Starman”
▪ BUDWEISER “Simply Put”
Budweiser says the chose Helen Mirren to star in its anti-drunk driving PSA because she has the ability to “chide and charm” at the same time. She calls drunk drivers colorful names in the ad – such as “pillocks,” which is British slang for idiots.
▪ BUD LIGHT “Bud Light Party”
Amy Schumer and Seth Rogan canvass America to try to drum up support for their Bud Light party. A cameo by Paul Rudd adds to the fun.
▪ HEINZ “Weiner Stampede”
People dressed up like ketchup bottles frolic in a field with wiener dogs dressed like hot dogs to Harry Nilsson’s “Without You.”
▪ KICKSTART “Puppymonkeybaby”
Kickstart’s out-there ad shows a group of guys hanging out with a “puppymonkeybaby” creature to show three things can go together to create something good. It’s supposed to highlight Kickstart’s three components: Mountain Dew, juice and caffeine.
▪ NFL “Text talk”
The NFL’s stark PSA shows a text conversation when one texter realizes the other might be a victim of domestic abuse.
▪ KIA OPTIMA “Walken Closet”
Christopher Walken somehow keeps a straight face telling a regular Joe to add excitement to his life by driving an Optima. “It’s like the world’s most exciting pair of socks, but it’s a midsize sedan,” he explains.
▪ SKITTLES “The Portrait”
Singer Steven Tyler gives advice to his Skittles portrait on how to sing the classic Aerosmith hit “Dream On.”
▪ SQUARESPACE “Real Talk with Key and Peele”
Comedy duo Keegan-Michael Key and Jordan Peele play characters who are dying to do commentary on the big game, but who can’t – for legal reasons – mention the word Super Bowl or any details about what’s happening on the field.
▪ T-MOBILE “Restricted Bling”
Execs from an anonymous telecom try to make Drake change the lyrics to his song “Hotline Bling” to sound like a phone contract.