Applications are now being accepted for PhilADthropy, a one-day event in which University of Miami School of Communication students create campaigns for nonprofits in need of advertising, marketing and design services.
This year, PhilADthropy is selecting 12 not-for-profit organizations to pair up with for the 25-hour event, which will be held in February. During the marathon, UM advertising, public relations, interactive media, film and other communication students volunteer create a variety of campaign elements ranging from print ads, flyers, posters, social media campaigns, promotional materials, brand identity design, web design and more, which would typically cost the non-profit tens of thousands of dollars.
In 2015, for instance, students created posters, a news release template, a website, stickers, backpacks, phone covers and social media accounts for Project Knucklehead, a community-based non-profit that uses education, mentoring, music and art as tools to help at-risk, delinquent youth.
Non-profit organizations wishing to apply for this free service should visit www.PhilADthropy.com to submit an application by Jan. 15. Applicants need to ensure they will be available for the mandatory events from 11 a.m.-1 p.m. Friday, Feb. 5 and 10:45 a.m.-noon Feb. 6, at the School of Communication on the Coral Gables campus. For more information, email Professor Meryl Blau at email@example.com.