The TigerDirect Tech Bash, now in its fourth year and third at the park, will include more than 120 vendors, including Microsoft, Intel, Alienware and Vizio, showing off their latest technologies in interactive exhibits. There will also be a gaming area, a university section, product giveaways, entertainment and concessions, all in a carnival-like atmosphere, said Steven Leeds, director of marketing for TigerDirect, the Miami-based subsidiary of Systemax.
Tech Bash is free with advance registration, and attendance is expected to exceed last year’s total of 18,000 people. The hours, as well as the size of the event, have been extended.
Attendees are encouraged to download the TigerDirect Tech Bash app, free through Google Play and Apple stores, which will send push notifications during the event about special meetups and product giveaways, including TVs, 3-D printers, hoverboards and drones. Oh, and yes, you can shop ‘til you drop.
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Through the app, attendees can buy from any booth and have the items delivered to their home, Leeds said. The hottest devices, gadgets, wearables and games will also be displayed in a pop-up store on the field. There will be Black Friday-like deals to be had throughout the park, he said.
Other highlights of the event include exhibits and demonstrations in the Alienware Alpha Truck and the H-P Sprout Trailer, both of which will be in the West Plaza outside the stadium. The Build Your Own PC Race for Charity finals will be back, Leeds said; initial competitions were held around the country. Universities will be displaying their latest technologies, and Miami-area startups and community organizations will have displays. TechnoBuffalo, a YouTube star, will host a meetup, and for small businesses, there will be B2B lounges for networking.
“It’s not just about consumer technology, it’s really about how technology is playing a role in all aspects of life and offering a glimpse into the future,” Leeds said. “We really want to help make Miami a hub for technology.”
General admission to the TigerDirect Tech Bash, which will be from 6:30 to 10:30 p.m. Friday, is free with pre-event registration at www.TigerTechBash.com. Otherwise, it will cost $10 at the door. For the first time, early access admission will be available at 5:30; that will cost $20 and include some gifts as well as a meet-and-greet opportunity with the Shark Tank’s Kevin O’Leary for the first 100 arrivals. Event parking is $10.
Nancy Dahlberg; 305-376-3595; @ndahlberg