In what it says is an unprecedented move, Sprint on Wednesday announced it will cut in half the monthly rate plan for Verizon and AT&T customers who switch to Sprint beginning Friday. With the Cut Your Bill in Half Event, Sprint will provide unlimited talk and text to anywhere in the U.S. while on the Sprint network – regardless of a customer’s current plan – and match the customer’s data allowance for half the cost they are currently paying for their monthly rate plan. In addition, the customer may be eligible for termination fee reimbursement. "It’s as simple as this: Bring Sprint your Verizon or AT&T bill along with your phone and we’ll cut your rate plan in half. That’s a 50 percent savings on your rate plan every month. And this great deal is not just a promotion. This will be the customer’s ongoing price," said CEO Marcelo Claure in a news release. Details: www.sprint.com/halfprice.