South Florida-based Boatsetter will have a new player on its startup team – former Miami Dolphin star Jason Taylor.
The boat-sharing company announced that Taylor, a new shareholder, will assist with client recruitment and will be joining the Boatsetter advisory board, along with acting as company spokesperson. Taylor will make a number of appearances on behalf of Boatsetter in the coming months, adding his star power to promotional events throughout Florida, said Boatsetter co-founder and Executive Chairman Andy Sturner. “He knows boating inside and out and has been on both sides of our business as a renter and a boat owner. He is a great role model and a real friend to our organization.”
Boatsetter, which matches potential boaters with privately owned boats and often captains, is counting on Taylor to bring its boat-sharing concept to fans new to boating. "I like the fact that Boatsetter has created a way for anyone to have the opportunity to experience boating," said Taylor, who developed a passion for boating after moving to South Florida to play for the Dolphins.
Boatsetter announced in September that it merged with Cruzin, forming a company with more than 3,000 boats, nearly 200 marina partners and $7 million in investor financing.