John Underwood, chief marketing officer at Tinsley Advertising, says the agency works to come up with campaigns that use a play on words.  This is Underwood at Tinsley Adevertising offices on Tuesday, October 21, 2014. The advertisement uses a billfish as a trigger for its word play and says “Our Bills Are Stacking Up.”
John Underwood, chief marketing officer at Tinsley Advertising, says the agency works to come up with campaigns that use a play on words. This is Underwood at Tinsley Adevertising offices on Tuesday, October 21, 2014. The advertisement uses a billfish as a trigger for its word play and says “Our Bills Are Stacking Up.” Al Diaz MIAMI HERALD STAFF
John Underwood, chief marketing officer at Tinsley Advertising, says the agency works to come up with campaigns that use a play on words. This is Underwood at Tinsley Adevertising offices on Tuesday, October 21, 2014. The advertisement uses a billfish as a trigger for its word play and says “Our Bills Are Stacking Up.” Al Diaz MIAMI HERALD STAFF

Business

October 24, 2014 7:03 PM

Want to shop wisely? Watch words carefully

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