Finding the Miami market hungry for grocery delivery, Instacart announced Tuesday it will begin serving up a much bigger delivery zone: much of Northeast Miami-Dade County.
The fast-growing app-enabled grocery delivery service, which uses “personal shoppers” to hand pick and deliver items, launched in the Miami metro area, its 16th location, a month ago, beginning with a zone that included Brickell, downtown, Coral Gables, Coconut Grove, Wynwood, Midtown and Miami Beach. Now it says customers north of that zone can order from Whole Foods Market, Costco, Winn-Dixie and Petco stores and have everything delivered by Instacart in as little as one hour. Instacart customers do not need a Costco membership.
Additional cities and neighborhoods being served by Instacart as part of the expansion include Surfside, Sunny Isles, Golden Beach, Aventura, Miami Shores, North Miami, North Miami Beach and North Bay Village. For a map of Instacart’s Miami-area coverage, visit www.instacart.com/locations/northern-miami-dade.
“With the Zip Codes added in the zone expansion, we have nearly doubled the population that we can serve in the Miami area,” said Instacart Southeast General Manager Nick Friedrich, adding that the delivery area will be expanded again soon.
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Friedrich said Miami’s launch was the most successful yet for the service that launched in San Francisco in 2012 and now includes 16 cities including New York, Chicago, Atlanta and Los Angeles. Instacart began with 60 personal shoppers but now has hundreds servicing the Miami metro area, he said.
Delivery fees are $5.99 for one-hour delivery; $3.99 for two-hour delivery; or $3.99 for scheduled delivery (you pick the day and hour). New customers can open an account at www.Instacart.com, and get free delivery on their first order of $10 or more. Instacart also offers a $99 Instacart Express annual membership that eliminates delivery fees for all orders of $35 or more.