Business

July 25, 2014

Norwegian Cruise Line adding more craft to cocktail program

Norwegian Cruise Line is expanding its partnership with one of Miami’s top mixologists.

Norwegian Cruise Line is expanding its partnership with one of Miami’s top mixologists.

Gabriel Orta of Bar Lab, which runs The Broken Shaker in Miami Beach, will consult with the Miami-based cruise line to develop a new beverage program.

Bar Lab has already created five summer cocktails that reflect specific itineraries using regional ingredients. Through the expanded relationship, Orta and his group will work on the cocktail menu for the entire fleet, dream up new drinks at Norwegian’s “Test Bar” on shore and train bartenders on ships.

At an event Thursday night at The Broken Shaker, Orta worked the bar and servers passed drinks including a “Garden Cooler” with cucumber and gin and a pink “Get Away” vodka cocktail with a thin slice of watermelon.

Frank Weber, vice president of product development for Norwegian Cruise Line, said in an interview that the company established the partnership because it needed to offer guests the same level of quality on ships as they would find on land. The Broken Shaker was a James Beard Foundation semi-finalist for the outstanding bar program award in 2013.

“We are really looking for what is new, what is cutting-edge, what are the trends,” Weber said.

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