Carnival Cruise Lines announced a new teammate Thursday: the Dallas Cowboys.
Doral-based Carnival is now the official cruise line of the Cowboys, a partnership that includes branding on digital signs at the team’s home, AT&T Stadium, as well as sponsorship of the Dallas Cowboys Training Camp Daily News show..
A Carnival “Fun Crew” will also be on hand at home games to hand out prizes to tailgating fans, including the opportunity to win cruises.
The cruise line will deploy a third ship in Galveston year-round starting in February, when the Carnival Freedom starts sailing from the port. The Carnival Magic and Carnival Triumph are already based there.