Veteran multimedia advertising executive Samuel A. Brown has been named vice president of advertising for the Miami Herald Media Company. He succeeds Alex Villoch, who was promoted to president and publisher in April.
Brown brings 20 years of experience in print, digital and broadcast advertising. Most recently, he served as the vice president of digital solutions for the Northeast Ohio Media Group, where he oversaw digital strategy and revenue at The Plain Dealer, Sun News and cleveland.com, along with advertising operations. He has also worked as vice president of regional sales and digital services with the Houston Chronicle Media Group, where he was responsible for all local print and digital sales activities for the largest daily newspaper in Texas.
Previously, Brown founded the Global Health Marketing Group, specializing in brand development; and Icon Lifestyle Marketing, a boutique marketing agency in Manhattan. He served as vice president of programming partnerships at ShopNBC Television Network, and has held key sales and marketing positions with CMT, FX Networks, Ogilvy & Mather and Urban Box Office Networks.
“As we continue to look to execute on our key strategies, it was critical for us to have the right person leading our advertising division, someone who really understands the power of digital that media companies such as our own can deliver upon but also the incredible leverage and reach of print,” said Villoch. “He brings that to the table.”
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Villoch also cited Brown’s success in Houston with niche products. “These are the key strategies we are executing on that are our road map to the future,” she said.
In his new role, Brown will oversee advertising sales for both The Miami Herald and El Nuevo Herald and the company’s wide array of products and services, including print, digital, direct/target marketing, niche publications and audience-extension partnerships. He will start Aug. 4.
“The Miami Herald portfolio of advertiser solutions has never ever been as large and as effective as it is right now,” said Brown. “I can’t wait to dig in, get working with the team and start helping businesses succeed.”