We talk often about what to share on social media. Having the right content is very important. It also has to be compelling, well written and shareable.
Also important is when to share it. We don’t talk about time nearly enough.
The what is easier than the when because no two people use social media alike. Online consumption and dissemination varies depending on factors ranging from work schedule to location to family responsibilities. But the best time to share ultimately will depend on when your audience is listening, and figuring that out is a key part of a successful social media strategy.
But even if you were to invent the perfect system for timing social media shares, success doesn’t exist without quality content. Focus on that first, and then focus on the delivery.
Start with Twitter. There are all kinds of automated tools available to help you, and they’re easy to find by searching “what time should I tweet?” Most of these algorithmic-based services take into account how well your past tweets performed and when your followers will be online. Imperfect, but useful.
I’m going to give you some tips for timing based on my past successes. And because I’m no good with cars, this social media tune-up is all about the music.
And with that, it’s time for me to fly.