Business

May 20, 2014

Miami BlogHer conference focuses on food

As food blogging has become an international industry, more people than ever are looking for ways to drive traffic to their site and, more importantly, make money from it.

As food blogging has become an international industry, more people than ever are looking for ways to drive traffic to their site and, more importantly, make money from it.

Adriana Martin seems to have found some answers.

After moving from Mexico to Orlando, Martin began to test and photograph family recipes from her late mother and grandmother. She posted them at AdrianasBestRecipes.com, and her site and readership grew to the point where she could quit her day job at Disney to be a full-time blogger.

Her work led to her becoming a recipe developer for such major brands as Sears, Kenmore Grills and Ricky Martin’s PiccoloUniverse.com.

Martin was one of about 500 food bloggers who converged at the Hilton Miami Downtown Hotel this month for a conference hosted by BlogHer, a web network made up nearly 6,000 members — mostly women — whose sites collectively reach 100 million readers a month.

“Food blogging is a primary traffic driver across the web,” BlogHer co-founder and COO Elisa Camahort said. “They are the bloggers who generate the most income from their blogs.”

Starting a blog and earning a living from it can be daunting. Ten years ago, as the blogosphere was beginning to take off, Camahort, along with co-founders Jory Des Jardins and Lisa Stone, saw a need to help female bloggers form a community, create opportunities and gain economic empowerment.

Now, product manufacturers and other companies will reward popular bloggers with paid placements, advertisements and other revenue opportunities. BlogHer has paid $36 million to its members over the past five years through its ad network, Camahort said.

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