Medina Capital, the Miami private equity firm that invests in high-growth companies, led a $35 million Series C investment round in Booker, a full-service digital platform for service commerce, the companies announced Tuesday. The round of funding also includes a strategic investment by First Data and investment firms Jump Capital and Signal Peak Ventures, as well as early investors including Bain Capital Ventures, Revolution Ventures, TDF Ventures and Grotech Ventures.
"We firmly believe that the migration of offline service businesses to online service commerce platforms represents a huge market opportunity," said Adam Smith, partner at Medina Capital, who will join Booker’s board. "Booker is leading the way with an easy-to-use software-as-a-service solution that replaces legacy or offline systems."
Booker, based in New York, plans to use this funding to enhance its product offering to further drive revenue for its merchants and expand to more businesses.
Medina Capital, founded by tech entrepreneur and investor Manny Medina, invests in IT infrastructure companies in areas such as cloud computing, cybersecurity, big data, software-defined security and software-defined networking. Investments have included Hollywood-based cybersecurity firm Prolexic, which sold last year to Akamai, and Miami-based cybersecurity company Easy Solutions. Investments have included Hollywood-based cybersecurity firm Prolexic, which sold last year to Akamai, and Miami-based cybersecurity company Easy Solutions.