While increasing numbers of new phone buyers are ordering online, long lines formed outside Apple stores Friday morning in Miami Beach and other locations as customers vied to be one of the first to get their hands on an iPhone 7.
Photos on Twitter showed crowds queuing inside malls in Orlando, outside stores in New York and a line in front of a San Francisco store at 1 a.m.
Hopefully those fanboys and fangirls aren’t expecting to walk out with a jet black iPhone 7. Or any color of the iPhone 7 Plus.
Apple says only “limited quantities” of the iPhone 7 in black, silver, gold and rose gold will be available at retail stores.
The rush isn’t new – analysts said there is always a short supply of new iPhones when they launch. But this time, demand seems even greater than usual.
The iPhone 7 starts at $649 and the iPhone 7 Plus starts at $769. The phones feature improved cameras, brighter displays and faster processors than their predecessors. They don’t include a traditional headphone 3.5-millimeter audio jack, a shift Apple hopes will steer the industry toward a wireless future.