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February 25, 2014

January hotel occupancy dips in Miami-Dade, increases in Broward and Keys

South Florida hotels commanded higher rates in January 2014 compared to a year ago, but Miami-Dade properties saw occupancy decline slightly.

South Florida hotels commanded higher rates in January 2014 compared to a year ago, but Miami-Dade properties saw occupancy decline slightly.

In January of 2013, Miami-Dade hosted both the Orange Bowl and the BCS National Championship, a matchup between Notre Dame and Alabama that packed hotels. Without that national college football game this year — and with severe winter weather in key feeder markets that forced the cancellation of thousands of flights — the region saw occupancy drop 1.7 percentage points, leaving hotels 81.7 percent full.

Average daily rates were still up in Miami, though, increasing 5.5 percent to $221.42; per-room revenue increased 3.7 percent to about $181.

Broward County saw only improvement, with hotel occupancy up 3.9 percentage points to 83.2 percent. Rates jumped to just over $150, a 6.2 percent increase, and revenue per available room leapt 10.4 percent to almost $125.

The Florida Keys reported significant increases: Hotels were nearly 85 percent full, a jump of 9.5 percentage points. Average rates were up 13 percent to more than $256, and per-room revenue soared 23.7 percent to $217.61.

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