January hotel occupancy dips in Miami-Dade, increases in Broward and Keys
02/25/2014 11:35 AM
02/25/2014 6:40 PM
South Florida hotels commanded higher rates in January 2014 compared to a year ago, but Miami-Dade properties saw occupancy decline slightly.
In January of 2013, Miami-Dade hosted both the Orange Bowl and the BCS National Championship, a matchup between Notre Dame and Alabama that packed hotels. Without that national college football game this year — and with severe winter weather in key feeder markets that forced the cancellation of thousands of flights — the region saw occupancy drop 1.7 percentage points, leaving hotels 81.7 percent full.
Average daily rates were still up in Miami, though, increasing 5.5 percent to $221.42; per-room revenue increased 3.7 percent to about $181.
Broward County saw only improvement, with hotel occupancy up 3.9 percentage points to 83.2 percent. Rates jumped to just over $150, a 6.2 percent increase, and revenue per available room leapt 10.4 percent to almost $125.
The Florida Keys reported significant increases: Hotels were nearly 85 percent full, a jump of 9.5 percentage points. Average rates were up 13 percent to more than $256, and per-room revenue soared 23.7 percent to $217.61.
Join the Discussion
Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.