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February 18, 2013

Florida reports record visitor numbers for 2012

A record 89.3 million people visited Florida in 2012, according to an estimate released Monday by Visit Florida.

A record 89.3 million people visited Florida in 2012, according to an estimate released Monday by Visit Florida.

The state’s official tourism marketing corporation said the total was a 2.3 percent increase over 2011, the last record-breaking year.

Overseas visitors, while not the majority of tourists, showed the greatest growth, increasing by 9 percent to 10.2 million people. The number of Canadian tourists increased by 7.3 percent to 3.6 million. Domestic tourism increased by 1.2 percent.

The number of direct travel-related jobs increased to 1.03 million in 2012, according to Visit Florida.

In the fourth quarter of the year, about 21.4 million people visited the state, a 1.8 percent increase over the last three months of 2011.

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