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Guidelines for PR professionals

Jane Wooldridge

* The e-mail address for routine releases is travpress@MiamiHerald.com.

* Please note that we go through all releases regularly. We are unable to respond to e-mail or phone queries about whether we received your release. If we need additional information, we will be in touch with you.

* Please put specifics in the subject line of your e-mail.

* Though we cover the world, we are most tightly focused on areas of greatest interest to South Florida. That includes Florida, cruising, New York, the Caribbean and Latin America. We run weekly stories on destinations suitable for long weekend trips from here; they should be no further away than four hours by air, car or a combination.

* News and trends are most interesting to us. Trend stories that highlight a variety of properties or vendors are most useful.

* We also are interested in “value’’ packages, but they should truly be values. Packages that simply combine elements at the “regular’’ price don’t qualify for us.

* Please don’t attach images or graphics, but let us know if hi-res images are available.

* The Miami Herald does not accept any free trips and cannot assign freelancers to go on free trips.

* Our Travel Editor is Jane Wooldridge, jwooldridge@MiamiHerald.com. The Assistant Travel Editor is Marjie Lambert, mlambert@MiamiHerald.com. Unless your matter is urgent, please use our regular e-mail address.

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