FASHION SPOTLIGHT
Chichi watches to balance your chi

HOT PICKS
Philip Stein watches and bracelets can be found locally at Moray's Jewelers, Saks Fifth Avenue, Neiman Marcus and Nordstrom. Go to www.philipstein.com for more information.What we love: Women's Prestige Watch with pave diamond bezel and infinite white dial and white alligator glamour strap; $4,965Why we love it: It might reverse the effects of having that Blackberry permanently attached to your hand all day.What: Men's Prestige Large Case Watch with Black and White dial and trieste strap; $1,590Why: It takes you from zero to Bond in less than 60 seconds.What: Women's Small case watch with Platinum Silk Calf leather strap; $640Why: Luxury for the sake of health should be tax deductible.BY ORIANE LLUCH
Special to The Miami Herald
Who knew a luxurious watch could do a body good? If you're looking to score some extra energy, better sleep and less stress, the Philip Stein company claims their watches might be just what the doctor should order.
The machinery within the timepieces uses frequency-based technology that promises to help balance the body's energy flow -- also referred to as ''chi'' -- through acupressure points.
The 8-year-old Miami-based company was founded by husband and wife team Will and Rina Stein. As avid followers of Kabbalah and yoga, the Miami Beach residents saw an opportunity to marry their passion for luxury with their need for well-being. ''We understood that health and well-being is one of the main industries today,'' said Rina.
For its newly launched Prestige Collection, the company is using newer technology that incorporates Swiss movements and naturally occurring frequencies that are shielded so to remain unmanipulated by outside factors.
Testimonials peppered throughout the company's website tout the benefits of the chic timepieces, which retail for anywhere from $600 to $26,000. ''Philip Stein wearers report better sleep, less stress, better concentration, increased performance and energy level, quicker recovery from workouts and less effects from jet lag,'' the site claims.
While 65 percent of those purchasing the watches are women, the company has no target market.
Rina, who has been in the luxury watch industry for more than 25 years, takes care of the product development side of the business while her husband, Will, handles the international distribution and marketing. Last year, the company sold more than 70,000 timepieces.
''Seeing everything come together and marketing the product to different cultures and mentalities is my favorite part,'' explained Will.
In 2003 and 2005, the Philip Stein Teslar Watch made the cut to be named one of ``Oprah's Favorite Things.''
''It gave us recognition,'' said Rina.
The company's name came about during before the birth of one of the couple's seven children: Philip was one of the prospective names for the baby. While the baby went on to be named Ben, the name Philip lived on in the company.
The company is venturing out of the watch and jewelry arena with a new product called the Wine Wand ($325-$525) that uses the same frequency-based technology to decant wine more rapidly, naturally.
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