Economy: American Living Shell Beach Towel, $13.99 (JCPenney stores; for locations, www.jcpenney.com)

Does your beach towel remind you of your childhood years? Bathing suits aren't the only fashion statement at the beach, so if your towel could use an upgrade, this oversize terry cloth one in deep orange with gold nautical prints will brighten up your day on the sand.

Top of the Line: Hermès Beach Towel, $459 (Bluefly.com)

Whether you're a true ''A-lister'' or an aspiring one, sporting an Hermès towel on the beach can put you near the top of the list. The geometric, striped terry beach towel has sunset colors of orange, yellow, red and a tiny bit of green, with solid orange on the back, with a black logo at the bottom -- to distinguish it from the less worthy towels.

-- JILLIAN MCKOY

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