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POP CULTURE

When you care enough to send the very funniest

 

This all-occasion card is blank inside.
This all-occasion card is blank inside.

Chicago Tribune

Stop the presses. There is a new frontier for newspapers after all -- in the novelty aisle.

As newspapers nationwide struggle to find their place in the digital world, a parody newspaper has found a way to get some mileage out of its old work. The Onion has teamed up with Recycled Paper Greetings to create a line of 12 greeting cards.

The cards -- available at Target, some Walgreens and theonion.com -- feature articles clipped from the satirical newspaper, complete with tattered edges. Among the sentiments on display: ``Search for Self Called Off After 38 years'' and ``List of Friends Revised After Birthday Party.''

Gretchen Hoffman, an artist at Recycled Paper, said she discovered two years ago that a former high school classmate worked for The Onion, so she contacted him and asked if she could tap into The Onion's archives.

``I've been thinking for a while that we could be a good fit with The Onion, just in terms of their sense of humor and our customers,'' Hoffman said.

College roommates Phil Friedmann and Mike Keiser founded Chicago-based Recycled Paper in 1971, making greeting cards with a mix of recycled paper and irreverent humor. The company grew to become the third-largest greeting card-maker in the United States behind No. 2 American Greetings and No. 1 Hallmark Cards.

After falling upon hard times, Recycled Paper sold itself to American Greetings in January in a prepackaged Chapter 11 reorganization. The company is testing a line of Onion cards for Halloween and Thanksgiving.

Kate Palmer, editorial manager at The Onion, said the Madison, Wis.-based paper has been selling mugs and T-shirts for years, but this is the first time its merchandising efforts have extended to greeting cards.

``The Onion is excited to give our readers the opportunity to look thoughtful and witty during all the special events in their lives,'' Palmer said.

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