The uplifting effects of a positive thought can last for hours, maybe days. Pair that with a good cup o’ joe and who knows what might happen.
That, at least, is what The Children’s Movement of Florida hopes. The advocacy group, which promotes early childhood education and increased healthcare and resources for young people, recently launched a Facebook campaign, titled #CupofLove, that provides thoughtful inspiration for parents, caregivers and anyone who has a connection to children.
“I’ve realized that praising sincerely is more important than praising repeatedly,” says one post. Another one offers: “I’ve learned that a big hug can make a child’s day [and mine, too].”
These motivating messages were posted every other day for a month, with corresponding comments from Facebook friends. The Children’s Movement figures the posts reached about 200,000 people and garnered hundreds of likes.
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“The point of the campaign,” said creative engagement director John Knight, “is to connect people to their inner child through humor, reflection and positive thought.”
Now The Children’s Movement is switching from the social media sphere to the old world ambience of coffee shops. It’s partnering with local cafes, whose employees will start handing out postcards with #CupofLove messages next month. About half a dozen shops have signed up, including Books&Books, Miam Café in Wynwood, Icebox Café in Miami Beach, Threefold Café in Coral Gables and La Boulangerie on Coral Way.
The Children’s Movement is also in talks with several other local coffee shops to expand the campaign. “It’s a way of reminding people how a small kindness can really influence a child,” Knight added. “And they can do that with their morning coffee.”
For the coffee shops, partnering with The Children’s Movement is a win-win situation.
Neville Walker, manager of Miam, said most requests from non-profits are for monetary donations, a difficult proposition for a new business. #CupofLove, on the other hand, is about getting the message out.
“It’s a great message,” Walker said. “We have a pretty wide customer base, and this is something everybody can relate to.”
At Books&Books, marketing and events associate Stephanie Fernandez said The Children’s Movement campaign fits the independent bookstore’s philosophy of community involvement. She personally liked the idea of tying love and positivity with a morning (or afternoon) jolt of java.
“If we sprinkle a little bit of these reminders around, I do think it helps,” Fernandez said. “It’s certainly something we need in this world, especially these days.”
This isn’t the first time The Children’s Movement has used social media and nontraditional formats to deliver its message. In 2014, the nonpartisan grassroots organization created a digital quilt from submissions to a monthlong campaign asking contributors to answer the question: What lesson has a kid taught you?
Like #LessonsFromAKid, these short informational campaigns seek “to connect with people in interesting ways so everybody can participate,” Knight said. “It’s an audience of everyday folks that we want to reach.”