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June 5, 2014

Pitch perfect

As World Cup fever spreads across the globe this month, Hublot —FIFA’s official timekeeper—is making the most of the season.

As the official timekeeper of this month’s FIFA World Cup in Brazil, Hublot is making the most of its season in the spotlight. For starters, behold the tournament’s official watch, the Big Bang Unico Bi-Retrograde Chrono, a sexy 45 mm beast that comes in two case styles: black ceramic or 18-karat King Gold (a proprietary red gold alloy).

Nicknamed the “Soccer Bang,” the piece features retrograde second and minute hands designed to count the 45-minute halves of a football match, as well as accents of yellow and green, evoking Brazil’s vivid national colors. As keepsakes go, the piece is a stylish mix of functionality and luxuriousness.

But it’s just one element of a global campaign—dubbed “Hublot Loves Football”—designed to promote the brand’s deep connections to the world of soccer. Centered on photographs of legendary footballers (Pelé is a standout) as they clutch a ball painted by the Brazilian artist Romero Britto, the campaign kicked off in the spring with a series of collector dinners in cities across the globe, from Beijing to Miami. The events call attention to Hublot’s sophisticated fusion of watchmaking, football and art, making clear that regardless of which team takes home the FIFA World Cup trophy, the brand is a winner. —VG

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