John Cormier, the CEO
06/05/2013 12:00 AM
06/05/2013 3:00 PM
By Keith W. Strandberg
Even he was once duped. Years ago, John Cormier, an experienced watch collector, purchased a watch that purported to be something it wasn’t. When he figured it out, he fumed. Today, he’s setting out to help others avoid his past mistakes. In 2010, from a small office in Miami’s Dupont Building, he launched WatchFacts.com, a company promising to do for watches what Carfax does for autos: be a reliable, independent clearinghouse for trustworthy information about pre-owned pieces. His timing, not surprisingly, was impeccable: though his business is international, in recent years South Florida has become one of the world’s top markets for luxury watches.
Cormier, a Louisiana transplant, remains an avid collector, with his own impressive collection. “I have a watch for every activity,” he says. “During the week, I’ll wear a Rolex, either a Submariner or a Daytona, because it’s durable, recognizable and pretty benign. If I am going out, I will wear my Audemars Piguet Royal Oak or Offshore. When I travel, I will wear my Patek Philippe World Time 5910 or my A. Lange & Söhne.” He continues: “My favorite is my Lange. What I like about it is that you don’t see a lot of them, but when you do, people who know appreciate it.” His advice to others in the market for pre-owned timepieces? “Before you buy it, have a watchmaker who knows the brand check the watch. Make sure it is authentic,” he says. And of course, “make sure it’s tracking time properly.”
Join the Discussion
Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.