Ride-on: DecoBikes could be expanding from Miami Beach into Miami
After accruing nearly 2 million rentals in less than two years of operation, Miami Beach’s DecoBike program is poised to expand to Miami and beyond.
01/16/2013 3:34 PM
01/16/2013 6:31 PM
When bike-sharing program DecoBike made its Miami Beach debut in early 2011, the concept was novel and the skeptics numerous.
An eye-opening 1.8 million rides later, its blue-and-silver bikes and solar-powered kiosks are part of the seaside city’s landscape, disbelievers are harder to find, and the idea of checking out a bicycle for an errand or a short jaunt across the Beach seems utterly unrevolutionary.
Now DecoBike is poised to expand from its Beach-head into mainland Miami under a deal that backers say could prove an equally potent game-changer for that city’s notoriously auto-centric transportation landscape.
If the Miami City Commission approves a contract with DecoBike, which won a competition to launch a city bike-share service, the private company will install at least 50 rental stations and make 500 bikes available from the Design District south through Wynwood, downtown and Brickell all the way to Coconut Grove. The commission will vote on the deal Jan. 24.
By placing rental kiosks at dense residential and work nodes, entertainment hot spots like Midtown Miami and Mary Brickell Village, as well as near PeopleMover and Metrorail stations, DecoBike and the city hope to establish a connected, alternative transportation system that could finally make getting around Miami by bike and public transit an easy option for many more people.
“I think it will begin to transform how people think about getting around Miami,’’ said Collin Worth, the city’s bicycle planner. “With the ability to get around all that traffic without worrying about gas or parking, especially in congested areas like Brickell Village, this could be the next big thing.’’
Miami’s DecoBike program would be supported by rental fees, memberships and advertising and would receive no public money. The rental kiosks would have ads similar to those on bus shelters. As on Miami Beach, the kiosks would typically be installed in on-street parking spaces.
The program would build on an expanding city network of designated bike lanes and the growing local popularity of cycling as transportation, especially among the young professionals and hipsters moving into the city’s urban core in droves. The monthly unsanctioned Critical Mass ride, which began as a demonstration for cyclists’ rights, now routinely hits 2,000 participants.
They include Miami Heat stars Dwyane Wade and LeBron James, who caused a minor stir recently when he told a reporter he regularly commutes by bicycle to AmericanAirlines Arena from his Grove home.
The bike-sharing concept has spread around the globe since the first program was established in Lyon, France, in 2005. Since then, major cities like Paris, London and Montreal have established wildly successful schemes that have brought tens of thousands of bicyclists to crowded urban streets once fully dominated by motorized vehicles.
“Once people see it and try it, it can change an entire city,’’ said DecoBike chief operating officer Bonifacio Diaz.
The programs provide sturdy, easy-to-pedal bikes that can be rented inexpensively with the swipe of a card from one station and returned at another, making them convenient for short rides to work, the bank or a restaurant.
DecoBike has also benefitted from the remarkably rapid adoption of bike-share programs around the United States. The high Beach ridership figure has made DecoBike the biggest program in the country along with the Washington, D.C., area’s Capital Bikeshare, and turned it into a competitive bidder for new programs in other cities.
The Miami-based company has been selected by San Diego, Calif., to launch its bike-share program, and is among the finalists for Tampa’s planned service. DecoBike last summer also launched a small but successful outpost in Long Beach, N.Y., though that operation was curtailed by Hurricane Sandy.
“We paved the way to show people it’s a viable mode of alternative transportation,’’ said DecoBike chief marketing officer Colby Reese. “We’re glad to see it’s turning out the way we planned it.’’
But can DecoBike’s success on the compact, relatively bike-friendly Beach, which has been in part dependent on use by tourists, translate to the much larger Miami?
Officials in both cities, as well as DecoBike’s owners, say yes.
On the Beach, though many tourists use DecoBikes to scope out the scenery, its core patrons are locals using the bikes exactly as intended, for transportation, said Saul Francis, director of the city’s parking department, which oversees the bike-share program.
And Francis gives DecoBike high marks for meeting promised goals and knowing how to distribute its 100 stations and 1,000 bikes to maximize their use. DecoBike’s figures for the Beach program show each of its bikes is used from four to five times a day, a turnover rate which the company says is the highest in the country.
“They get an ‘A,’ ” Francis said. “DecoBike has performed extremely well, and the numbers speak for themselves.’’
DecoBike’s existing stations are concentrated in South Beach, but also extend north along Collins Avenue to North Beach and Normandy Isle, and into Surfside just over the city line. The company is about to add a handful of stations in neighboring Bay Harbor Islands.
Despite initial fears by some, DecoBike users have experienced no major mishaps and the company has suffered only minor vandalism and theft, city and corporate officials say.
“It’s gone very smoothly,’’ Reese said. “We thought it would be much wilder.’’
They expect the expansion into Miami to go smoothly, too, especially given that its base of operations is in the city’s Omni District.
The company warehouse is a busy place packed with bikes, many in storage from the Long Beach program. Bikes are constantly being cleaned, lubed and repaired and then sent back out into service on trailers towed by trucks. The company has about 30 employees, Diaz says.
The Miami program will initially focus its stations in dense neighborhoods along the coastline and commercial corridors, including downtown and the Brickell financial and entertainment districts. Reese and Diaz expect heavy use in night hotspots like Brickell Village, Midtown Miami and Wynwood. Much of the Beach use, in fact, comes after dark (the bikes are equipped with friction-powered lights).
If Miami commissioners approve the deal, DecoBikes could start rolling out eight months after that. If the program is successful, the agreement calls for eventual expansion beyond the initial 50 stations.
DecoBike and Miami officials also hope to fully integrate the program with Miami Beach’s, so that users could pick up a bike in one city and return it in the other. Francis said the Beach would agree so long as it doesn’t reduce the number of bikes available to its residents.
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