Mobile data say Miami stayed up latest of any American city on New Year’s Eve
01/03/2013 5:59 PM
01/03/2013 8:31 PM
Go to bed and pull up the covers, New York: Miami is now officially the city that never sleeps.
According to Sense Networks, a company that specializes in mobile location and behavioral targeting data, Miami stayed up the latest of all big American cities on New Year’s Eve this year. Sleepy New York could muster only a fifth-place finish, also falling behind Jersey City, N.J., and Garland, Texas. Even Newark, N.J., managed to prop its eyelids open later than NYC.
The ranking, based on analysis of mobile location data of residents in the 100 most-populated U.S. cities, will come as no surprise to locals who have seen clubbers staggering out into the daylight with all the grace of melting vampires. So what does Miami have that allowed us to snag the No. 1 spot?
“Great weather, great parties and people who love their smartphones,” says Heather Sears, vice president of marketing for Sense Networks (who laments the fact that she rang in 2013 in frigid Boston instead of on a South Florida beach). “People keep their smartphones within arm’s distance 24/7. They’re really, truly addicted. And on New Year’s Eve they’re wishing each other ‘happy new year’ and texting and sending photos.”
Other cities that made the Top 10 late-night list: Laredo, Tex.; Atlanta; Chandler, Ariz.; Chicago; Houston.
Who crashed the earliest? Sears may have a point about the weather: Anchorage, Alaska, turned in earliest, followed by Riverside, Ga.; Chula Vista and Anaheim, Calif.; and Reno, Nev.
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