The organizers of Art Basel are betting that Miami isn’t the only city that can benefit from cultural connections.
Tuesday, the Art Basel organization launched Art Basel Cities, a business intiative that will link selected partner cities with the Art Basel network to develop cultural content designed to raise each city’s profile in the global art world. Projects from partner cities will be showcased at various Art Basel shows, in Basel, Switzerland, Miami Beach and Hong Kong.
The benefit can go beyond artistic reach; the economic impact of the annual Art Basel Miami Beach fair has been estimated at $500 million, according to the Art Basel organization.
The cultural landscape of client cities will be evaluated by Art Basel will work with global advisory firm Creative Class Group, founded by urbanist Richard Florida, how each city’s assets dovetail with its development vision.
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Florida serves on the initiative’s advisory board, along with Miami collector Dennis Scholl (formerly VP/arts at the Knight Foundation); architects David Adjaye, Jacques Herzog and William Lim; Turkish collector Füsun Eczacıbaşı; Fondation Baseler director Sam Keller; Sydney, Australia, financier Simon Mordant AM; Lars Nittve, founding director of London’s Tate Modern, now in Hong Kong; Brooklyn Museum director Anne Pasternak; Italian collector Patrizia Sandretto Re Rebaudengo; Uli Sigg, a major collector of Chinese contemporary art, and Michael Tay, a former Singapore diplomat who runs the Foundation for the Arts and Social Enterprise.
Leading the initiative is Patrick Foret, previously Head of Sponsorship for Art Basel.