After seven years in New York, the Latin America-focused Pinta art fair is coming to Miami for the first time this year.
With more than 50 galleries representing artists from Latin America, Spain and Portugal, the fair will hold an opening preview Tuesday night and VIP opening Wednesday night — both invitation-only — before opening to the public Thursday.
Pinta is one of more than 20 satellite events planned to coincide with the main Art Basel Miami Beach. More information about the fair is available at www.pintamiami.com.
Fair director Diego Costa Peuser said he expects the Miami fair, which will be held at 3401 NE First Ave. in Midtown, to reach a different audience of collectors than the original edition in New York. While about 15,000 people visit the fair in New York, which coincides with Frieze New York in May, he said he expects two to three times the traffic in Miami.
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Moving forward, Costa Peuser — publisher and CEO of Arte al Día International magazine — said he still expects to exhibit special projects in New York, while Miami will be the venue for Pinta’s main fair.
The Related Group, headed by developer and art collector Jorge Pérez, is sponsoring Pinta this year. The fair is located on a piece of property owned by the Miami-based development company.
Related Group art director Patricia Hanna said the company saw an opportunity to promote both art in Miami and a neighborhood where it is building when Costa Peuser started considered putting on a Miami event.
“It was just kind of coincidence and luck that he was looking for a space in Midtown and we have our parcel for Hyde Midtown,” a hotel and condo project scheduled to open in 2016, she said. “For now, it was an empty parcel of land.”