In the almost 30 years since he first leapt out of Crystal Lake at the end of 1980's Friday the 13th, the hockey-masked killer Jason Voorhees has spawned 10 sequels, been struck by lightning and become a zombie, been to hell and back, visited Times Square and flown into outer space.

Offscreen, Jason has received an MTV Lifetime Achievement Award, graced lunchboxes and video game consoles and become so recognizable that he is known the world over on the same first-name basis as Madonna, Mickey and Bruce.

One of the first challenges facing the makers of the new Friday the 13th picture that opened Friday was how to take what had become a larger-than-life icon and bring him back to his humble roots, hacking and slashing his way through vanloads of horny teenagers on the infamous grounds of Camp Crystal Lake.

Their eventual solution was simply to trust the hunter-with-a-machete bluntness that had made Jason so popular in the first place and forget about all the self-reflective irony, pretzel-like plot twists and extreme depictions of lovingly rendered torture and suffering that have permeated the horror genre since the release of 2004's Saw.

''The Exorcist is my favorite horror movie of all time, and I would never dare try to remake it,'' says Friday the 13th director Marcus Nispel, who also helmed a redo of 1974's classic The Texas Chainsaw Massacre in 2003. ``But then there are movies that people want to see again and again, and there are some characters that people just can't get enough of. And Jason Voorhees is one of them. When I worked with the screenwriters, they kept referring to Jason as our anti-hero. It was really the kids who were their villains. We empathize a little bit with this character, because he expresses the Freaks and Geeks outcast in all of us. He's like Carrie at prom night.''

Like director Rob Zombie's 2007 revisionist remake of the slasher classic Halloween, which delved deeply into the tortured psyche of the murderous Michael Myers in an attempt to explain why he did what he did, the new Friday the 13th makes clear that Jason (played by Derek Mears) doesn't kill for the thrill: There's a purpose to his madness, no matter how twisted it happens to be.

HORROR LITE

Unlike the Halloween remake, however -- and in a drastic departure from the recent wave of gore-drenched, R-rated horror films that have generated a new genre known as ''torture porn'' -- Friday the 13th is devoted entirely to giving the audience a haunted-house ride instead of sending them home with nightmares.

Producer Brad Fuller, an executive at Michael Bay's Platinum Dunes company, which caters exclusively to cranking out horror pictures, says he wanted Friday the 13th to be a throwback to the slasher-film heyday of the 1980s, when the horror genre didn't take itself quite so seriously.

''We started working on Friday the 13th right after we had finished Texas Chainsaw Massacre: The Beginning, and we looked back at the movie and felt we had gone too far,'' Fuller says. ``It was just too sadistic. We told Michael [Bay] we couldn't make another movie where we're sitting in a basement killing people for two hours. We have to make them more fun.''

Like the recent My Bloody Valentine remake and the upcoming reimagining of A Nightmare on Elm Street (with Billy Bob Thornton set to play the dream-demon Freddy Krueger), the new Friday the 13th embraces all the cliches of the popcorn-horror flick instead of trying to go beyond them. In a way, the movie marks a return to a gentler, kinder brand of horror, one that isn't all that concerned with reflecting the mood and fears of the popular culture.

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