Irreversible is a made-in-Miami art project but international in scope with contributors from as far away as Shanghai, Tokyo and Tenerife, Canary Islands. Like the city of its birth and the woman who conceived the project, Norelkys (Noor) Blazekovic, a former Venezuelan telenovela producer, Irreversible is tough to peg.

Magazine? Book? Exhibition? Traveling show?

It's all those things.

There's a glossy, poster-sized magazine with short but dazzling texts (so anti-art establishment) often written by artists. There's gorgeous photography of artists' projects. Sometimes photography is the featured genre.

The current issue's centerfold -- pop-up dancing hippo included -- features the marionettes of Miami artist Pablo Cano, who muses, ``I make my living playing with junk.''

There also is a website, www.irreversiblemagazine.com, a fledgling cultural exchange program, and this weekend's exhibition of local and international artists -- Irreversible 100 Most, two days of art-related activities for adults and children at downtown's CIFO Art Space.

``It's an experiment,'' says Blazekovic, who moved to Miami 10 years ago and found her stride when she landed an event-marketing job with Art Basel Miami Beach.

``That's where I lost my head for art, but I thought, here's a wonderful event that comes and goes and all that's left is a catalog,'' she says. ``It's a good catalog, but it's cold.'' From that observation evolved the idea of a publication that would be book-like, magazine-like, catalog-like, but unique.

``If you don't buy the artwork because you can't, in Irreversible you have the essence of the work,'' she says.

Four issues into Irreversible, ``the magazine evolved into a full-scale art project.'' (An issue costs $20; a year's subscription with issues appearing every three or four months is $45.

The title for the project, Blazekovic says, came from her life experience.

``Someone broke my heart, and there was no turning back from there -- irreversible.'' Exhibiting this weekend at CIFO are four artists from Tenerife, one from Japan, five from Venezuela, six from Argentina, and more than 20 who live in South Florida but hail from all over the Americas.

Among the locals is Antonia Wright, who showcases The Nature of Things, a photo series of urban self-portraits in which she's covered in grass, flowers and dirt.

``This project is about the environment and how we relate to our surroundings,'' Wright says.

Next, Blazekovic hopes to take the exhibition on the road to art fairs in Europe.

``I want to export Miami to the world,'' she says.

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