Let's just say that modesty is not Christian Audigier's strong suit.

As the mastermind behind the Ed Hardy line took his bows Saturday night during his runway show at Mercedes-Benz Fashion Week Swim, blaring from the speakers was Tina Turner's Simply The Best, something Audigier clearly relates to.

''I did the best collection ever of swimsuits,'' he said a few hours earlier, during one of many back-to-back interviews.

``This is why everyone is wearing them.''

''I need to be the way I am to create these vibrant designs,'' the Frenchman said, lounging on a couch amid an entourage of publicists, press and hangers-on.

``I see people wearing sad clothes.''

Sad clothes?

``Yes, sad clothes. I have to create so they have funky clothes.''

Ed Hardy designs are so distinctive, we wondered how he planned to keep the look fresh.

''I have now 150 employees -- they're all young and fresh. I listen to a lot of people,'' he said.

``And I'm watching what people are wearing.''

Gotta wonder if Ed Hardy may start to look a little sad.

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