In this Jan. 30, 2018, file photo, Cassie Langdon holds her MoviePass card outside AMC Indianapolis 17 theater in Indianapolis.  The startup that lets customers watch a movie a day at theaters for just $10 a month is limiting new customers to just four movies a month. The move comes as customers and industry experts question the sustainability of MoviePass’ business model. Because MoviePass is paying most theaters the full price of the ticket, the service is in the red with just one or two movies in a month.
In this Jan. 30, 2018, file photo, Cassie Langdon holds her MoviePass card outside AMC Indianapolis 17 theater in Indianapolis. The startup that lets customers watch a movie a day at theaters for just $10 a month is limiting new customers to just four movies a month. The move comes as customers and industry experts question the sustainability of MoviePass’ business model. Because MoviePass is paying most theaters the full price of the ticket, the service is in the red with just one or two movies in a month. Darron Cummings AP
In this Jan. 30, 2018, file photo, Cassie Langdon holds her MoviePass card outside AMC Indianapolis 17 theater in Indianapolis. The startup that lets customers watch a movie a day at theaters for just $10 a month is limiting new customers to just four movies a month. The move comes as customers and industry experts question the sustainability of MoviePass’ business model. Because MoviePass is paying most theaters the full price of the ticket, the service is in the red with just one or two movies in a month. Darron Cummings AP

Planning to use MoviePass to see blockbusters all summer long? Not so fast.

April 28, 2018 02:17 PM