NBC6 reporter Jamie Guirola has been populating his work Instagram account with photos of himself wearing European Speedo-type bathing suits.
Of course, they’re Miami Beach-style oceanfront shots in which the super-fit Guirola leaves little to the imagination.
“Well, I have thought about putting up these photos,” Guirola said when asked about his jamienbc6 Instagram account. Ten of the account’s last 30 photos feature Guirola on the beach, wearing little more than a grin. “I’ve received no complaints.”
Guirola says he’s following a CrossFit regimen, and it shows.
NBC6 honchos are encouraging their reporters and anchors to post often on social media, both professional and personal content.
The station’s rules, says Guirola, are that members of the news team are not to post political content that would make them appear biased.
“They’re not inappropriate,” Guirola says. “I was on the beach having some fun.”
His latest photo, taken Sunday in Miami Beach, actually features Guirola in his favorite Speedo along with scantily clad fellow TV personalities Michael Spears (NBC6), Derek Shore (WPLG) and newly arrived WPLG reporter Christian De La Rosa.
“Bloody hell,” retired WSVN reporter Derek Hayward said when asked whether Guirola’s Instagram could affect his credibility on the job. “Is this what it’s come to? It makes you want to ask: What’s next? Female anchors doing the news in a bikini?
“The local news business is going into a showbiz angle, which is why I haven’t watched in two years. Guys [like Guirola] need to understand the news business is not a game.”
NBC6 spokeswoman Claudia Keppinger declined comment.