Vine star Shawn Mendes finds breakthrough on pop charts

07/25/2014 10:12 AM

07/25/2014 10:16 AM

Six seconds isn’t a long time, but Vine superstar Shawn Mendes made the time count when posting cover songs on the social media platform.

The teen singer from Canada says he would pick the hits he would cover — and the sections of the tracks — and post them on Vine to showcase his talents and grab positive attention.

“You’d think, ‘I don’t understand why the kid has so many followers because it’s only six seconds. How are you supposed to know if he’s any good at six seconds?’ But there’s an art behind getting people to be intrigued because you only have six or six and a half seconds to impress people,” he said in a recent interview with the Associated Press.

Mendes, who will be 16 next month, secured a following on Vine, where he had 300,000 fans awaiting his posts. Record labels caught wind of his strong social media presence.

“Island Records was the first record label to … acknowledge me,” said Mendes, who signed with the label. “After that, quickly Republic Records, and then Atlantic Records, Sony Records and Warner Bros. It was all the labels at once. It was absolutely insane like knowing that this many record labels were interested in me.”

Such strong social media stardom is translating to the pop charts: His single, Life of the Party, debuted at No. 24 on the Billboard Hot 100 earlier this month, selling an impressive 148,000 tracks. He has 2.8 million followers on Vine and 1.3 million followers on Twitter. Shawn will release his four-song, self-titled EP next week and will go on tour with local pop star Austin Mahone and Fifth Harmony on Friday in San Antonio.

He performed on Live! With Kelly and Michael Thursday morning.

About Madeleine Marr

Madeleine Marr

@madeleinemarr

Former fashion and food writer Madeleine Marr joined the Miami Herald in 2003. The native New Yorker's celebrity coverage includes features, interviews, events, red carpets, premieres, award ceremonies, style, news and gossip in the South Florida area and beyond.

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