This image provided by the Pantone Color Institute shows the Pantone Color of the Year for 2018, called "Ultra Violet." The color experts at the Carlstadt, New Jersey-based Pantone say the deep purple shade was chosen to evoke a counterculture flair, a grab for originality, ingenuity and visionary thinking. Ultra Violet follows Pantone's 2017 Color of the Year, "Greenery."
This image provided by the Pantone Color Institute shows the Pantone Color of the Year for 2018, called "Ultra Violet." The color experts at the Carlstadt, New Jersey-based Pantone say the deep purple shade was chosen to evoke a counterculture flair, a grab for originality, ingenuity and visionary thinking. Ultra Violet follows Pantone's 2017 Color of the Year, "Greenery." Pantone Color Institute via AP)
This image provided by the Pantone Color Institute shows the Pantone Color of the Year for 2018, called "Ultra Violet." The color experts at the Carlstadt, New Jersey-based Pantone say the deep purple shade was chosen to evoke a counterculture flair, a grab for originality, ingenuity and visionary thinking. Ultra Violet follows Pantone's 2017 Color of the Year, "Greenery." Pantone Color Institute via AP)

Pantone picks deep purple 'Ultra Violet' as color of year

December 07, 2017 06:51 AM

UPDATED December 07, 2017 06:52 AM

More Videos

  • U2 surprises Berlin subway commuters with impromptu set

    On Dec. 6, Bono and The Edge played a 15-minute set on a Berlin subway line that shares the band's name, U2, to promote the band’s newly-released album, Songs of Experience.

About Madeleine Marr

Madeleine Marr

@madeleinemarr

Former fashion and food writer Madeleine Marr joined the Miami Herald in 2003. The native New Yorker's celebrity coverage includes features, interviews, events, red carpets, premieres, award ceremonies, style, news and gossip in the South Florida area and beyond.