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• You Need This Tracking for an E-commerce Business

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  If you have an e-commerce business, it’s critical to measure each transaction and how they correlate to your online marketing efforts. Yes, it’s important to measure conversions on your website, but measuring the revenue associated with those conversions is much more valuable.
  
  One way you can measure e-commerce [...]
  From 10 Golden Rules Internet Marketing Strategy Blog at June 14, 2013, 3:53pm in Social Media, Business

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• Tomorrow's webinar with Ian Lurie - Weird, Useful, Significant: Internet marketing in 2013

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  It's no surprise that Internet marketing is constantly changing, and we're the first to admit that staying on top of website updates and upgrades can be downright frustrating at times. We've all turned internet marketing into a monster truck show, chasing rankings until our tongues drag on the ground. Now, [...]
  From 10 Golden Rules Internet Marketing Strategy Blog at June 10, 2013, 10:50am in Social Media, Business

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• Two Simple Excel Tips for Drafting PPC Ad Copy

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  From experienced PPC marketers to someone just starting out, these quick tips will be a big help during the process of writing ad copy.
  
  =LEN() Excel Function
  
  If you need to find out how many characters are being used in the different lines of your ad copy, [...]
  From 10 Golden Rules Internet Marketing Strategy Blog at June 05, 2013, 2:58pm in Social Media, Business

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• A Picture is worth 1,000 Clicks!

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  Normal 0 false false false EN-US X-NONE X-NONE [...]
  From 10 Golden Rules Internet Marketing Strategy Blog at June 05, 2013, 12:35pm in Social Media, Business

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• Twitter 101

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  Created that company twitter account but not sure where to go with it from here? Here's our handy guide to Twitter.
  
  Who are you talking to?
  Don't start tweeting without figuring out who your target market is. Are you talking to men, women, or both? How old are' [...]
  From 10 Golden Rules Internet Marketing Strategy Blog at June 04, 2013, 5:13pm in Social Media, Business

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• Tomorrow's #webinar with @LizCrawford - The Quantified Self

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  Join Liz Crawford this week as she explains how people are using technology more and more to track every aspect of their health, including caloric intake, steps, sleep patterns, blood pressure, and/or other health indicators. The Self-Tracking trend is mainstreaming now - and a tidal wave of apps [...]
  From 10 Golden Rules Internet Marketing Strategy Blog at June 04, 2013, 11:48am in Social Media, Business

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• Today's webinar with @EricSchwartzman teaches you about Scaling Social Media Inside Organizations

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  Social media plays such an integral role in business, connecting consumers and products more closely than ever before. While social media is just as important as your employee handbook, most never dive deep into the abilities this newer service can offer. As a result, social media campaigns tend to suffer [...]
  From 10 Golden Rules Internet Marketing Strategy Blog at May 29, 2013, 9:59am in Social Media, Business

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• Optimize Your Display Network Campaigns with New Tools & Reports

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  Google recently launched the Google Display Planner for Display Network campaigns. This tool provides suggestions based on the data you enter including impression and cookie estimates, age and gender reporting and historical cost-per-click (CPC) information.
  
  Along with this rollout, two new reports will be available: Demographic Performance [...]
  From 10 Golden Rules Internet Marketing Strategy Blog at May 24, 2013, 3:04pm in Social Media, Business

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• 5/22 Webinar: Free Reviews of Your Social Media Accounts & Websites!

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  It seems as if everyday, the social and online landscapes change to better fit their surroundings. Consumers are always in search of a better product than yesterday, so it's up to brands to stay committed and relevant to their core audience. Because of this, social marketers must stay actively [...]
  From 10 Golden Rules Internet Marketing Strategy Blog at May 21, 2013, 3:40am in Social Media, Business

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• Understanding the Relationship Between Various Marketing Channels

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  In a previous blog post, we covered the value in multi-channel funnels reports. Digging in deeper into the value of this type of reporting, let’s look at the types of channels and insights that are leveraged in these reports.
  
  You can think of this type of [...]
  From 10 Golden Rules Internet Marketing Strategy Blog at May 16, 2013, 12:23pm in Social Media, Business

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