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In Black And White

• Legal Branding: The question of ROI

  Since we’ve already started our discussion of blogging and social media I thought I would continue on the path this week. And wouldn’t you know it? Both Kevin O’Keefe and Seth Godin (two of my favorite bloggers) were, unknowingly, right there with me. What they were addressing was the inevitable [...]

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• Lawyer Marketing: Lawyers and Social Media

  *Special Friday Post

  Seeing as though we've spent the week discussing the various benefits of social media I was excited to run across this Mashable post entitled: "How Lawyers May Use Social Media in the Future." I think it's further evidence (no pun intended) that all attorneys need to start [...]

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• Legal Marketing: Facebook Versus LinkedIn...

  By now most of us are at least minimal participants in both of these social networking behemoths—but are we making the most of our presence?

  This week we asked: Have you ever brought in business from a social networking site?

  1) Yes, from friends on Facebook. - 15%

  2) Yes, from colleagues on [...]

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• Legal Marketing: Social Media Marketing

  By now I would guess over half of you have seen “The Social Network,” a movie (for those not aware of it) about the creation and subsequent evolution of the phenomenon known as Facebook. I would also guess that more than half of you have personal Facebook pages, mostly used [...]

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• Law Firm Branding: Adapting Marketing Advice From Other Industries

  Whatever your interests outside of the law office, there are marketing and business development lessons to be learned everywhere. So keep your eyes and ears open…as well as your mind.

  This week we asked: Have you ever taken and adapted marketing advice from another industry?

  1) Yes. - 45%

  2) No. - 55%

  My [...]

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• Law Firm Branding: Outside the Law

  Building on last week’s focus on The Gap and their new (and now scrapped) logo, I started thinking about how many marketing and business development lessons we can learn from companies that exist outside of our own industry. Because my focus is squarely on marketing on a daily basis, I [...]

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• Law Firm Branding: If it ain't broke...

  Old sayings ring true for a reason. They make sense. If you’re logo is strong, highly visible and easily recognizable, it’s never a good idea to change it up. (But, if it is not all those things... get to work.)

  This week we asked: Have you ever considered changing your firm [...]

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• Law Marketing Ideas and Advice: A Gap in Branding Strategy

  In case you’ve been buried under briefings in your office for the past 10 days, last week The Gap introduced a new logo (click here to view it http://www.gap.com/). Though they rolled out the new design with little to no fanfare, it was promptly rejected by most (ok, almost [...]

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• Bios: Unified but Individual.

  Just because you keep bios in a consistent format doesn’t mean they have to be carbon copies. Play to your strengths but stick to your brand.

  This week we asked: Are your firm bios consistent?

  1) Yes - 45%

  2) No - 55%

  My Thoughts: More than half of you were not convinced that [...]

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• Law Marketing Ideas and Advice: Bios and the question of consistency

  Whenever I begin working with a new firm, one of the biggest challenges my team and I tackle (once the branding and positioning has been determined) is collecting and refining the firm biographies. Inevitably all of them will be formatted differently, many will contain out of date information and none [...]

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