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Wax Impressions

• The, uh, awesome power of online reviews

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  No question about it  – technology’s ability to get instant user feedback on products and services is a powerful tool in driving business. After all, the customer is always right, even when he or she is wrong. Consider these one-star user reviews of some great works of literature sold on [...]
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• KingJames Is in the House… and on Twitter!

  So, the hysteria is finally behind us. LeBron James made his “Decision” on ESPN in front of a national TV audience Thursday night. In one bold stroke, he crushed the spirits of Cleveland Cavalier fans and lifted those of the Miami Heat. (Disclaimer: Considering that the AmericanAirlines Arena where the [...]
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• Twitter Taking NBA Fee Agency Real-Time

  Ok. I’m a self-admitted sports junkie. I used to huddle over a transistor radio with other similarly stricken grade school buddies listening to the NFL draft between classes as early as the sixth grade. It was the only way to find out what our favorite team was doing while the [...]
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• Are we all a bunch of workaholics?

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  When you think about your lifestyle, do you live to work or do you work to live? If the idea of living to work resonates with you, and it does with many of us, then you might consider yourself a workaholic. Not only is workaholism unhealthy for your body, but [...]
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• LinkedIn Proves It’s Not the Weakest Social Media Link

  Facebook and Twitter and LinkedIn, oh my! LinkedIn might have taken a little longer to popularize than Facebook and Twitter, but it has proven successful in the professional realm. According to a survey of 5,000 people, the top four reasons people come to LinkedIn is to reconnect with colleagues, manage their [...]
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• How to Write a White Paper

  The purpose of a white paper is to solve a problem or present ideas and products that may help solve problems. Most popularly, white papers have become a tool used to introduce or explain innovations and products. Other white papers may present a topic, argue a specific position and establish [...]
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• A Social Media Exclusive: Crisis Management on Steroids

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  Think British Petroleum is the only company that needs crisis management to repair their reputation?  OK, so maybe nobody needs it quite as much as BP does these days, but a recent press release by global communications company Porter Novelli tells me otherwise. In it they announce the launch of a new business services [...]
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• Loved, Honored and Cherished at the 2010 Communicator Awards

  Wax Custom Communications brought back 14 awards from the 2010 Communicator Awards, an international program that honors creative excellence for communications professionals. The awards are administered and judged by the International Academy of the Visual Arts. Wax earned the Award of Excellence for its work on AvMed Health Plans’ Fall 2009 [...]
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• Better, Greener Publishing

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  Speed. Convenience. Tree hugging.  Current printing methods and technologies are always improving. The summer 2010 edition of Custom magazine recently highlighted these advancements. Not only are they making our jobs easier, but a little greener. Last fall, a company needed 600 copies of a publication for a last-minute conference. Using NSO Press [...]
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• Social Networks Already More Popular Than Search Engines?

  Honestly, I was shocked to see in a recent blog entry by Rob Goad, research director for Experian Hitwise, discussing how social networks now receive more visits than search engines in the United Kingdom. The percentages were both just a hair under 12 percent of overall traffic, but this is huge, nonetheless. [...]
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