General Motors (GM) is launching a campaign to reach people who have stopped looking for cars out of fear they can't get a loan.

Many companies, including GM's own GMAC Financial Services, have tightened credit standards because they can't borrow money to lend, or they're reluctant to lend and risk defaults. GM's program, called ''Financing that Fits,'' will publicize a database that lets dealers locate banks, credit unions and other lenders willing to make loans based on a particular buyer's credit information.

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