From brain to bowl - the cereal trail so far
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September 2004 - Inspired by late-night cereal-eating marathons at Syracuse University in New York, Kenneth Rader decides that a hangout serving breakfast cereal might make a good business. The ``Cereal Project'' is born with a flurry of e-mails to his twin brother, Josh, and long-time friend Michael Glassman.
* November 2004 - The trio hammer out a 19-page business plan that they start showing to friends and potential investors. They also decide on the name, create a logo and launch their website http://www.thecerealbowl.com .
* April 2005 - After gathering money from family and friends, they take their business plan to the Small Business Administration and secure a 15-year SBA-backed bank loan to cover unforeseen building expenses.
* August 2005 - They sign a five-year lease on a 1,700-square-foot locale right across the street from the University of Miami. The permitting process and cost overruns begin.
* October 2005 - They hope to clear the last permit hurdle and start construction. They also place their first order for 25,000 biodegradable cereal bowls, reach an agreement to distribute Seattle's Best coffee and hire an assistant manager.
* Fall 2005 - The Cereal Bowl expects to open its doors by the end of November
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