Europe's woes could hurt South Florida tourism, other sectors
By SCOTT ANDRON, DOUGLAS HANKS AND MARTHA BRANNIGAN
sandron@MiamiHerald.com
For months, South Florida business leaders have been thanking their lucky stars for Europe.
The weak dollar has made our region attractive to Europeans. A Miami vacation, a Fort Lauderdale Beach condominium, a boat made in West Palm Beach -- all seemed cheap when you were paying in euros.
And the steady flow of German, English, French, Spanish and Portuguese visitors -- and their money -- helped insulate South Florida from the national economic downturn.
Now, it seems, it may be time to pay the piper.
''Here in South Florida we have prided ourselves on the notion we are relatively immune from these kinds of activities, because we have sun, we have tourism, we have a port for exports, and Latin American markets are doing very well . . .,'' said Florida International University business professor Jerry Haar. ``That was true until recently.''
European and other foreign stock markets imploded on Monday, and the euro continued a recent tumble, following news of bank woes on their side of the Atlantic. Many European banks bought the same American mortgage-backed securities and other dubious investments that have plagued the U.S. economy.
A LOT AT STAKE
It's too early to know how long the turmoil abroad will continue. But of this much we can be sure: South Florida has a lot at stake.
Nowhere are the stakes higher than in the region's tourism industry.
Without Europeans spending discounted dollar bills, the industry would have suffered a weaker 2008.
At the Harbor Beach Marriott, one of Fort Lauderdale's most expensive hotels, the United Kingdom market flattened about a month ago amid the bursting of a housing bubble there, sales director Jay Marsella said. Bookings from Germany and other countries continue to grow, but Marsella said Monday's financial development rattled his outlook.
''We just saw some news on Russia. Their [stock] market is dropping like crazy,'' he said, noting Russia has been a growing source of guests. ``Obviously, there are concerns overseas.''
`PRETTY SUBSTANTIAL'
In Miami-Dade, where about half the tourists come from other countries, hotel taxes grew 8 percent in August. But in Broward, where only 20 percent of tourists are foreign, hotel taxes dropped 7 percent. The trend played out throughout the year, too, with revenue per room down 2 percent in Broward but up 3 percent in Miami-Dade.
''Not a lot of people in this country are going to be traveling,'' said Raul Leal, president of Tecton Hospitality, which manages five Miami Beach hotels. ``In this current economy, it would be a pretty substantial situation if the European market declined.''
Summer magnifies the European effect, since it's a popular time for Florida vacations while Americans prefer to visit in the winter. Despite economic worries and a weaker euro, travel executives said Europeans continue booking South Florida trips at a brisk pace.
''We continue having high occupancies. We are pretty much booked all the way through February,'' said Manuel Donoso, director of sales for the Riu hotel in Miami Beach, one of the most popular spots for European vacationers. ``We haven't seen a change.''
`A GOOD BARGAIN'
A big test will come this winter, when Europeans traditionally make most of their travel plans for the summer. Vacation wholesalers will set those prices next month, and the current exchange rate would mean a 10 or 20 percent hike in prices from summer 2008, said Peter van Berkel, president of Travalco, a wholesaler in North Miami.
Join the discussion
Note: If this is your first time using our NEW commenting system, you will have to LOG OUT and then LOG BACK IN.
The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere in the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. In order to post comments, you must be a registered user of MiamiHerald.com. Your username will show along with the comments you post. Thank you for taking the time to offer your thoughts.















My Yahoo
@Nyx.CommentBody@