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The Greater Miami Convention & Visitors Bureau unveiled this ad recently as part of a new tourism campaign featuring local artists offering interpretations of Miami.
HAND OUT / MIAMI HERALD FILE

Miami tourism pitch moves from abs to abstract

Art replaces skin in Miami's new tourism campaign, part of the destination's push for more affluent and sophisticated travelers. The ads feature local artists in surreal interpretations of Miami-Dade locales.

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  • READY TO AVOID THE DRIVE: Christian Rodriguez and his mother, Ada Portillo, enjoy shopping at the Whole Foods in Aventura. In October 2006, they were preparing to move to the Met Miami condo in downtown West Miami-Dade County, where they will be able to enjoy a Whole Foods market close to their residence.

    RETAIL

    Spaces to live, work and play

    Ada Portillo is tired of trekking 45 minutes from her West Miami-Dade County home just to eat a nice dinner. After she moves into her downtown condo at Met Miami, restaurants, a movie theater and a grocery will be right there.

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