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      <category domain="MiamiHerald.com">Richard Pachter</category>
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        <pubDate>Thu, 09 Jul 2009 19:31:32 EDT</pubDate>
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    <title>Businesses can benefit by engaging customers in unintrusive ways</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1125324.html</link>
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    <pubDate>Mon, 06 Jul 2009 03:01 EDT</pubDate>
    <description>&amp;#39;&amp;#39;In Pursuit of Elegance: Why the Best Ideas Have Something Missing.&amp;#39;&amp;#39; Matthew E. May. Broadway Books. 224 pages. The term elegance is popularly misunderstood. It&amp;#39;s not about luxury, avarice or Fred Astaire. It&amp;#39;s simplicity itself and often self contained, or damned near, and has nothing to do with wealth or fashion, yet it can affect both.</description>
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    <title>Business Monday Book Club readers share their review</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1099855.html</link>
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    <pubDate>Mon, 22 Jun 2009 03:01 EDT</pubDate>
    <description>The title is misleading. The author is trying to make it sound like he has found a silver lining in the cloud over business processes, while not providing truly new methods. John Moorehead, Davie</description>
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    <title>Join the Business Monday Book Club</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1107156.html</link>
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    <pubDate>Mon, 22 Jun 2009 03:01 EDT</pubDate>
    <description>Here&amp;#39;s your chance to read the latest business books and review them in The Miami Herald. How it works Business books columnist Richard Pachter selects a new book for the club every month. On a first-come, first-served basis, a limited number of members can get a free copy by e-mailing rap@richardpachter.com with the member&amp;#39;s name, address and phone number. Readers who do not get a free book in the mail are invited to buy their own copies and send their reviews to the same e-mail address.</description>
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    <title>Figure out what's what to know how to run your business</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1107160.html</link>
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    <pubDate>Mon, 22 Jun 2009 03:01 EDT</pubDate>
    <description>Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation. Ric Merrifield. FT Press. 240 pages. Maybe I&amp;#39;m taking a cheap shot here, though I don&amp;#39;t mean to. But a book entitled Rethink invites every wise-guy and a well-intentioned reviewer to apply the implied invitation to this endeavor as well.</description>
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    <title>Trapped in an unreal corporate reality</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1096552.html</link>
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    <pubDate>Mon, 15 Jun 2009 03:01 EDT</pubDate>
    <description>Life Inc.: How the World Became a Corporation and How to Take it Back. Douglas Rushkoff. Random House. 304 pages. In a review of one of his earlier books a few years back, I referred to author Rushkoff as a Renaissance Man, though after reading this new one, he&amp;#39;d clearly be more at home in the latter part of the Middle Ages between the 11th and 13th centuries. According to him, that era was a more productive and people-friendly period, with many of the advancements attributed to the latter one actually...</description>
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    <title>Social media good for businesses</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1085751.html</link>
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    <pubDate>Mon, 08 Jun 2009 03:01 EDT</pubDate>
    <description>Facebook, Twitter and other social networking tools have evolved from being merely the latest annoying fads to nearly essential tools for social and professional networking -- and the blurry and fading border between the two.</description>
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    <title>Economic maelstrom tough for authors</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1074231.html</link>
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    <pubDate>Mon, 01 Jun 2009 03:01 EDT</pubDate>
    <description>Unless you&amp;#39;re an economics wonk, finance books can be excrutiatingly boring. And when they&amp;#39;re not preternaturally soporific, they often have something else going for them, like a gimmick, a little humor, an overriding story or, in the very worst case, a fable or parable featuring a nest full of anthropomorphic vermin.</description>
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    <title>Business can rock</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1063327.html</link>
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    <pubDate>Mon, 25 May 2009 03:01 EDT</pubDate>
    <description>As much as I am obsessed with biz books, I often find business wisdom in tomes that seem to have nothing to do with commerce. A few years ago, for example, I reviewed a book about the underground culture of pick-up artists, since many of their principles and practices were applicable to sales, marketing, promotion -- even human resources.</description>
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    <title>Turning browsers into buyers</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1041010.html</link>
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    <pubDate>Mon, 11 May 2009 03:01 EDT</pubDate>
    <description>Taming The Search-And-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World. Jill Griffin. Jossey Bass. 288 pages.</description>
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    <title>Join the Business Monday Book Club</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1041030.html</link>
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    <pubDate>Mon, 11 May 2009 03:01 EDT</pubDate>
    <description>Here&amp;#39;s your chance to read the latest business books and review them in The Miami Herald. How it works Business books columnist Richard Pachter selects a new book for the club every month. On a first-come, first-served basis, a limited number of members can get a free copy by e-mailing rap@richardpachter.com with the member&amp;#39;s name, address and phone number. Readers who do not get a free book in the mail are invited to buy their own copies and send their reviews to the same e-mail address.</description>
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    <title>Readers share reviews</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1035703.html</link>
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    <pubDate>Mon, 11 May 2009 03:01 EDT</pubDate>
    <description>This book offers a practical view into the world and nature of consumerism. Very Insightful and provocative. It was &amp;#39;&amp;#39;painful&amp;#39;&amp;#39; reading this book. &amp;#39;&amp;#39;Taming&amp;#39;&amp;#39; the customer may just be an insensitive word for customers who may have lost their jobs, their homes, or their health insurances or may be in the verge of losing them. Maintaining customer loyalty in today&amp;#39;s economic uncertainty is surely in the agenda of every business meeting, however, this book failed to address its urgency.</description>
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    <title>What's `Whuffie'?</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1030145.html</link>
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    <pubDate>Mon, 04 May 2009 03:01 EDT</pubDate>
    <description>The Whuffie Factor. Tara Hunt. Crown Business. 312 pages. According to Wikipedia, ``Whuffie is the ephemeral, reputation-based currency of Cory Doctorow&amp;#39;s science fiction novel, Down and Out in the Magic Kingdom. This book describes a post-scarcity economy: All the necessities (and most of the luxuries) of life are free for the taking. A person&amp;#39;s current whuffie is instantly viewable to anyone, as everybody has a brain-implant giving them an interface with the Net.&amp;#39;&amp;#39;</description>
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    <title>Moving ahead by looking back</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1018402.html</link>
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    <pubDate>Mon, 27 Apr 2009 03:01 EDT</pubDate>
    <description>Hindsight isn&amp;#39;t really 20-20. It&amp;#39;s selective and often squints through rose-colored glasses. Three writers reflect on what they&amp;#39;ve learned to offer new rules and words of wisdom.</description>
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    <title>Market yourself to find job</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1006936.html</link>
    <guid>http://www.miamiherald.com/business/columnists/richard-pachter/story/1006936.html</guid>
    <pubDate>Mon, 20 Apr 2009 03:01 EDT</pubDate>
    <description>In Japanese culture, conventional wisdom dictates that you shouldn&amp;#39;t stand out, invoking the metaphor of the nail that gets beaten down because it&amp;#39;s higher than the rest. That may no longer be true, but in the United States, success is often determined by individual achievements. Even in team settings, we invariably gravitate toward individual performers and stars.</description>
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