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      <category domain="MiamiHerald.com">Richard Pachter</category>
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        <pubDate>Mon, 23 Nov 2009 15:37:50 EST</pubDate>
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    <title>Marketing to the masses, one at a time</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1346407.html</link>
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    <pubDate>Mon, 23 Nov 2009 01:00 EST</pubDate>
    <description>Like some people, I read several books at the same time and do a mostly good job, I think, of keeping them apart and discrete. But sometimes my subconscious (probably) constructs mash-ups of books, leaving it to another part of my brain to sort things out.
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    <title>New Yorker articles offer business insights</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1334587.html</link>
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    <pubDate>Mon, 16 Nov 2009 01:00 EST</pubDate>
    <description>What the Dog Saw: And Other Adventures. Malcolm Gladwell. Little, Brown &amp;amp; Co. 410 pages. (Also on 10 CDs read by the author. Hachette Audio.)
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    <title>Most media mergers cursed</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1322834.html</link>
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    <pubDate>Mon, 09 Nov 2009 01:00 EST</pubDate>
    <description>The Curse of the Mogul: What&amp;#39;s Wrong with the World&amp;#39;s Leading Media Companies. Jonathan A. Knee, Bruce C. Greenwald, Ava Seave. Portfolio. 320 pages.
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    <title>The business of building a new life</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1310804.html</link>
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    <pubDate>Mon, 02 Nov 2009 01:00 EST</pubDate>
    <description>American on Purpose: The Improbable Adventures of an Unlikely Patriot. Craig Ferguson. HarperCollins. 268 pages.&amp;lt;p/&amp;gt;   Acknowledged that this may seem to be a left-field choice for a biz book review but upon closer examination, maybe not. Two reasons: first, some of the best business advice comes from life itself, not just unambiguously mercantile situations. Second, in many ways, this really is a business book: Fergusons&amp;#39; story is an archetypal tale of the pursuit of the American dream . . . and not just in terms of achieving success by owning a house with a wife and 2.6 kids.
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    <title>Business Books: Life goes on after layoffs, but it won't be easy</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1288437.html</link>
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    <pubDate>Mon, 19 Oct 2009 01:00 EDT</pubDate>
    <description>Healing the Wounds: Overcoming the Trauma of Layoffs and Revitalizing Downsized Corporations. David M. Noer. Jossey-Bass. 272 pages.</description>
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    <title>Join the Business Monday Book Club</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1288443.html</link>
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    <pubDate>Mon, 19 Oct 2009 01:00 EDT</pubDate>
    <description>Here&amp;#39;s your chance to read the latest business books and review them in The Miami Herald.</description>
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    <title>Worst-Case survival book offers little new</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1277242.html</link>
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    <pubDate>Mon, 12 Oct 2009 01:00 EDT</pubDate>
    <description>The Worst-Case Scenario Business Survival Guide: How to Survive the Recession, Handle Layoffs, Raise Emergency Cash, Thwart an Employee Coup, and Avoid Other Potential Disasters. David Borgenicht, Mark Joyner. Wiley. 208 pages.
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    <title>Two books advocate `design thinking'</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1266033.html</link>
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    <pubDate>Mon, 05 Oct 2009 01:00 EDT</pubDate>
    <description>Innovation may well be the engine to get us out of this mess -- nothing new about that idea. Using the left and right parts of the brain in concert? Being practical and creative? Daniel Pink and a host of other major thinkers have been tooting that horn for years. Now dubbed ``convergent and divergent thinking,&amp;#39;&amp;#39; this notion is poised to enter the mainstream -- if it&amp;#39;s not already there.
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    <title>Turning customers into fans</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1254863.html</link>
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    <pubDate>Mon, 28 Sep 2009 01:00 EDT</pubDate>
    <description>I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad. Jeanne Bliss. Portfolio. 198 pages.
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    <title>Two books look at leadership from front lines</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1242473.html</link>
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    <pubDate>Mon, 21 Sep 2009 01:00 EDT</pubDate>
    <description>A few weeks ago, I read and reviewed Walk The Walk, a book by Alan Deutschman about leadership that proposed that consistency is key. Say it, live it, do it. Simple.
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    <title>Readers share Book Club reviews</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1220460.html</link>
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    <pubDate>Mon, 07 Sep 2009 01:00 EDT</pubDate>
    <description>I loved it. Easily read. Alan Deutschman does an amazing job demonstrating throughout history to current events the importance of leading by example versus blowing hot air no matter how extreme or mundane the point. His Four Elements of Belief are a very clear and simplistic direction for someone looking to stop talking and start walking. This book is used as a filter for readers to remember to be aware of their actions as if someone is always watching. You are leading to make a change by example even if you don&amp;#39;t mean to.</description>
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    <title>Join the Business Monday Book Club</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1220473.html</link>
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    <pubDate>Mon, 07 Sep 2009 01:00 EDT</pubDate>
    <description>Here&amp;#39;s your chance to read the latest business books and review them in The Miami Herald.&amp;lt;p/&amp;gt;How it works&amp;lt;p/&amp;gt;   Business books columnist Richard Pachter selects a new book for the club every month. On a first-come, first-served basis, a limited number of members can get a free copy by e-mailing rap@richardpachter.com with the member&amp;#39;s name, address and phone number. Readers who do not get a free book in the mail are invited to buy their own copies and send their reviews to the same e-mail address.</description>
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    <title>Say it, mean it and then do it</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1220455.html</link>
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    <pubDate>Mon, 07 Sep 2009 01:00 EDT</pubDate>
    <description>Walk the Walk: The #1 Rule for Real Leaders. Alan Deutschman. Portfolio. 208 Pages.&amp;lt;p/&amp;gt;   Each of us may be the star of our own movie, but that doesn&amp;#39;t guarantee an intriguing plot. In a similar fashion, most war stories recounted by business leaders are dull cautionary tales rather than inspiring works offering useful examples and actionable instructions.
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    <title>Connecting through six pixels of separation</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1209183.html</link>
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    <pubDate>Mon, 31 Aug 2009 01:00 EDT</pubDate>
    <description>Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Mitch Joel. Business Plus. 304 pages.&amp;lt;p/&amp;gt;   The very first book I reviewed in this space in 2000 explained how the Internet had transformed marketing into an ongoing conversation between and among interested parties.
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    <title>What happens to businesses when so much is free?</title>
    <link>http://www.miamiherald.com/business/columnists/richard-pachter/story/1168014.html</link>
    <guid>http://www.miamiherald.com/business/columnists/richard-pachter/story/1168014.html</guid>
    <pubDate>Mon, 03 Aug 2009 07:06 EDT</pubDate>
    <description>Free: The Future of a Radical Price. Chris Anderson. Hyperion. 288 pages.&amp;lt;p/&amp;gt;   Wired magazine editor Chris Anderson, author of this book, is in a bit of trouble these days. He&amp;#39;s been accused of plagiarism for not attributing chunks of text to Wikipedia, the collaborative online encyclopedia, among other things. More about that later, but it&amp;#39;s unfortunate, as the parts of this book unambiguously originating from Anderson&amp;#39;s brain are excellent.</description>
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