Business Monday Book Club readers share their review

The title is misleading. The author is trying to make it sound like he has found a silver lining in the cloud over business processes, while not providing truly new methods. John Moorehead, Davie

Join the Business Monday Book Club

Here's your chance to read the latest business books and review them in The Miami Herald. How it works Business books columnist Richard Pachter selects a new book for the club every month. On a first-come, first-served basis, a limited number of members can get a free copy by e-mailing rap@richardpachter.com with the member's name, address and phone number. Readers who do not get a free book in the mail are invited to buy their own copies and send their reviews to the same e-mail address.

BUSINESS BOOKS

Figure out what's what to know how to run your business

'Rethink' author recommends closely examining the end to determine the means.

BUSINESS BOOKS

Trapped in an unreal corporate reality

Our economic operating system is faulty, according to author Douglas Rushkoff.

BUSINESS BOOKS

Social media good for businesses

Three books explain the new tools that help connect companies and customers.

BUSINESS BOOKS

Economic maelstrom tough for authors

Economics stories can be unexciting, but recent books try to keep their readers awake.

Business can rock

Two books extrapolate business insights and lessons from the world of rock 'n' roll.

Join the Business Monday Book Club

Here's your chance to read the latest business books and review them in The Miami Herald. How it works Business books columnist Richard Pachter selects a new book for the club every month. On a first-come, first-served basis, a limited number of members can get a free copy by e-mailing rap@richardpachter.com with the member's name, address and phone number. Readers who do not get a free book in the mail are invited to buy their own copies and send their reviews to the same e-mail address.

BUSINESS MONDAY BOOK CLUB

Readers share reviews

This book offers a practical view into the world and nature of consumerism. Very Insightful and provocative. It was ''painful'' reading this book. ''Taming'' the customer may just be an insensitive word for customers who may have lost their jobs, their homes, or their health insurances or may be in the verge of losing them. Maintaining customer loyalty in today's economic uncertainty is surely in the agenda of every business meeting, however, this book failed to address its urgency.

BUSINESS BOOKS

Turning browsers into buyers

Prospective consumers are armed with information and dazzled by choices, but their new empowerment provides an opportunity for businesses to build customer loyalty.

BUSINESS BOOKS

What's `Whuffie'?

Learn how and why you need to build good will, help people and expand your enterprise.

BUSINESS BOOKS

Moving ahead by looking back

Hindsight isn't really 20-20. It's selective and often squints through rose-colored glasses. Three writers reflect on what they've learned to offer new rules and words of wisdom.

BUSINESS BOOKS

Market yourself to find job

To get a job and keep it, market yourself effectively.