The Wizarding World of Harry Potter, the hotly anticipated new Florida theme park, will open in the spring and allow visitors to tour Hogwarts, buy Quidditch gear and drink Butterbeer.

Universal Orlando released some details about the park, a 20-acre addition to its Islands of Adventure property, on Tuesday in a Web presentation. The resort, co-owned by NBC Universal and the Blackstone Group, secured the theme-park rights to J.K. Rowling's Harry Potter books in May 2007 but had been silent about specific plans until now.

The ``theme park within a theme park'' will be faithful to the visual landscapes of the Harry Potter films produced by Warner Brothers, which licensed the rights to Universal after a flirtation with the Walt Disney Co. ``We've tried to include something from every book,'' said Alan Gilmore, an art director for the films who is helping to oversee the theme-park designs.

``We had free range to be as grand and as excessive as we could be,'' he added. ``It's only money that holds us back in the end.''

THE PRICE TAG

Universal and Warner would not discuss financial details, but analysts estimate Wizarding World will cost about $265 million, a relative drop in the bucket to what Universal's chief rival spends on attractions. Disney is pumping $1 billion into its California Adventure park, for instance, and just detailed hundreds of millions in expansion and refurbishment plans for other properties.

But the Harry Potter sum is still considerable, and Universal executives hope the result will be an immersive experience unlike any theme park currently offers. ``We wanted fans to be able to truly live the experience of these movies,'' said Mark Woodbury, president of Universal Creative.

Islands of Adventure could use the help. While the park is home to popular rides themed after The Cat in the Hat and Jurassic Park, attendance has suffered due to the recession and complaints by tourists that the park lacks new attractions. Analysts say about 5.3 million people visited the park in 2008.

STIFF COMPETITION

Universal Orlando is also coping with Disney's $4 billion acquisition of Marvel Entertainment. Two of the most popular rides at Islands of Adventure are themed around Marvel characters: The Incredible Hulk and Spider-Man. Universal's licensing agreements are long-term but exclusive only to Florida; Disney can add the same characters to its parks in California, Europe and Asia, potentially weakening their Florida drawing power.

Wizarding World, backed by Rowling's legions of fans, will allow Universal to lessen its reliance on the Marvel characters and, to some degree, attractions based on the movies of Steven Spielberg. Spielberg has a spectacularly lucrative consulting contract that gives him about 2 percent of the resort's total gross, or an estimated $20 million a year, in perpetuity (even extending to his heirs after his death).

MYSTERY CASTLE

Three rides will form the center of the Harry Potter area of the park. Universal still won't talk about much about the biggest one, a high-tech experience inside the castle called Harry Potter and the Forbidden Journey that involves the likenesses of the heroes from the films.

Flight of the Hippogriff is described as a family roller coaster that simulates a Hippogriff (the half-horse, half-eagle beast from Harry Potter and the Prisoner of Azkaban) training flight over Hogwarts castle. Dragon Challenge is a twin high-speed coaster that will feature elements from the Triwizard Tournament.

Interactive shopping is a major component, said Paul Daurio, show producer for the destination. For instance, the Ollivanders wand shop will replicate Rowling's storyline: The wand chooses the wizard instead of the other way around.

The castle itself will be about 150-feet tall but will appear to tower 600 feet in the air because of architectural and filmmaking tricks, Daurio said.

Wizarding World is already receiving rave reviews from at least one contingent: the actors from the films. Tom Felton, who plays Harry's towheaded nemesis Draco Malfoy, has visited the property twice, once when construction was just getting started and again in recent days.

``We always say on set, `If this place was real, it would be absolutely fantastic,' '' he said. ``To actually walk into this world and be able to touch it and taste it and smell it -- well, it's just going to be fantastic.''

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