Carnival Rolls Out Extensive Redesign of Popular Web Site
Posted on Thu, May. 08, 2008
By Carnival Cruise Lines
MIAMI, May 8 --
Carnival.com, the cruise industry's
most visited Web site, has undergone an extensive redesign and emerged with a
host of new features, including enhanced navigation and layout, a variety of
images and content, and numerous technical advancements, all designed to make
users' on-line experience easier and more informative than ever.
Highlighting the next generation of carnival.com are dozens of
entertaining new videos and virtual tours, along with upgraded images and
content showcasing all 22 of the line's "Fun Ships." Also included are
upgrades to special sections focusing on various aspects of the Carnival
vacation experience such as dining, spa, youth programs, destinations and
shore excursions.
The "new and improved" carnival.com features an enriched Gifts and
Services section that allows visitors to purchase a variety of items that can
be delivered to guests' staterooms prior to their cruise. The section also
includes detailed product descriptions for gifts ranging from special occasion
cakes, fine wines and flowers to stateroom decorations and
wedding/romance-themed gift packages.
There's also an updated section where first-time cruisers and visitors can
sign up for Carnival news and information via both email and RSS feeds.
The new site has a strong focus on enhancing end-user support, with a more
detailed FAQ section, an enhanced site search engine, and live feeds featuring
Carnival news headlines on virtually every page.
The site also includes a number of technological advancements, with a
higher site resolution that provides a better platform for multi-media
components, greater compatibility across all Web browsers and optimized Web
pages for visitors who access the site via hand-held phones and other
communication devices.
"Just as Carnival's on-board product continues to evolve so do our
marketing channels. The next generation of carnival.com is designed to
provide visitors with a wealth of information and images to learn more about
'Fun Ship' vacations" said Ruben Rodriguez, Carnival's executive vice
president of marketing and guest experience.
Carnival is the largest and most popular cruise line in the world, with 22
"Fun Ships" operating voyages ranging from three to 18 days in length to the
Bahamas, Caribbean, Mexico, Alaska, Hawaii, New England, Canada, Bermuda,
Europe, and South America.
The line has three new ships scheduled for delivery between now and 2011.
The first of these, the 113,300-ton Carnival Splendor, is slated to debut in
Europe July 2, 2008.
Carnival Cruise Lines, a unit of Carnival Corporation & plc (NYSE/LSE:
CCL; NYSE: CUK), is a proud member of the exclusive World's Leading Cruise
Lines. Our exclusive alliance also includes Holland America Line, Princess
Cruises, Cunard Line, Costa Cruises, and The Yachts of Seabourn. Sharing a
passion to please each guest, and a commitment to quality and value, our
member lines appeal to a wide range of lifestyles and budgets. Together, we
offer exciting and enriching cruise vacations to the world's most desirable
destinations.
SOURCE Carnival Cruise Lines
Jennifer de la Cruz, or Tim Gallagher, 1-800-438-6744, +1-305-599-2600 ext. 16000, both of Carnival Cruise Lines,
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