Winn-Dixie Introduces ``Stretch Your Check'' Program for All Consumers
¶ -- Specially Marked Item or Offer Each Week ¶ -- Continued Promotion of Winn-Dixie Brands, Buy One Get One Free
(BOGO) Sales, 10 for $10 Items and Good 'til July 4 Offers
(More Than 1,000 Prices Reduced through July 4th)
Posted on Thu, May. 08, 2008
JACKSONVILLE, Fla. --
Winn-Dixie Stores, Inc., (NASDAQ:WINN) is taking aggressive
measures to help customers stretch their grocery dollars as the
federal government begins issuing Economic Stimulus checks. Through
the "Stretch Your Check" program, the Jacksonville-based grocer will
feature a specially marked item or offer each week beginning with a $5
off coupon in the May 14 circular, and for added convenience, will
also cash the Economic Stimulus checks for customers.
"We are committed to helping our customers get the most value for
their dollar," said Peter Lynch, Winn-Dixie's president, chief
executive officer and chairman of the board. "'Stretch Your Check' was
designed to enhance the shopping experience for all consumers, whether
or not they receive an Economic Stimulus check."
The "Stretch Your Check" program is in addition to the chain's
regularly featured values like Winn-Dixie brands, Buy One Get One Free
(BOGO) sales, 10 for $10 items and Good 'til July 4th offers (more
than 1,000 prices reduced through July 4th).
"It's all about doing the right thing for our customers and the
neighborhoods we serve, especially in these difficult economic times,"
said Lynch.
Winn-Dixie Stores, Inc., (NASDAQ:WINN) is one of the nation's
largest food retailers. Founded in 1925, the Company is headquartered
in Jacksonville, Fla. The Company currently operates 520 retail
grocery locations, including more than 400 in-store pharmacies, in
Florida, Alabama, Louisiana, Georgia and Mississippi. For more
information, please visit www.winn-dixie.com.
Winn-Dixie Stores, Inc., Jacksonville
Robin L. Miller, 904-370-7715, 904-327-1445 (cell)
robinmiller@winn-dixie.com
or
St. John & Partners
Patrick McSweeney, 904-596-2085, 904-923-4871 (cell)
patrickm@sjp.com
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