About El Nuevo Herald

The Miami Herald Media Company

One Herald Plaza, Miami, FL 33132 | Work for Us | Contact Us

Miami Herald Media Company Mission: To be the most credible and dynamic source of information for our community.

Founded: First published in 1975 as El Miami Herald; expanded and relaunched in 1987 as El Nuevo Herald; available as a stand-alone newspaper since 1998; winner of the Ortega y Gasset Journalism Award in 2002

Key Executives

• David Landsberg, President and Publisher, Miami Herald Media Co.
• Manny Garcia, Executive Editor/General Manager
• Gloria Leal, Associate Editor
• Andres Reynaldo, City Editor

Newsroom Recruiting Contact: El Nuevo Herald Executive Editor Manny Garcia: 305-376-3445 or magarcia@elnuevoherald.com

Interactive Recruiting Contact: Director of Site Operations Suzanne Levinson: 305-376-2809 or slevinson@miamiherald.com

Advertising Contact: Louisa Ferrera, Advertising Manager, 305-376-2058

Distinction: Award-winning, Spanish-language daily newspaper in the nation's fourth-largest Hispanic market.

Circulation Area: Miami-Dade, Broward and Monroe counties in South Florida.

The Market: The Miami-Ft. Lauderdale DMA makes up nearly a quarter (23%) of Florida's total population with 4.3 million residents and growing - with a projected population growth of 4% in the next five years. South Florida ranks as the 16th largest market in the United States. It is an affluent market with plenty of spending power, bringing in over $74 billion in annual retail sales. South Florida is the hemispheric headquarters for major multinationals, international trade, banking, tourism, and is the cruise capital of the world. It is one of the most culturally diverse regions in the country.

The Hispanic Community: The fourth-largest Hispanic market in the U.S., this community is among the most affluent and well-educated in the nation. The proportion of South Florida's population that is Hispanic (47%) is nearly three times higher than the national average (16%). Currently, Miami-Dade County has 1.5 million Hispanics and Broward County has a Hispanic population of 437,500. The Hispanic population is predominantly Cuban, followed by Colombian, Nicaraguan, Puerto Rican, Dominican, Honduran, Mexican, Venezuelan and Peruvian. Also represented are Argentines, Guatemalans, Salvadorans, Ecuadoreans, Chileans, Panamanians, Spaniards and Costa Ricans. Mexicans, who represent two-thirds of Hispanics in the U.S. (65%), make up just 4% of Hispanics in South Florida.

Strength: El Nuevo Herald is the United State's biggest Sunday paper published in Spanish and the second-largest daily. El Nuevo Herald and its groundbreaking news are influential in Latin America and the Caribbean.

Customers: Readers in South Florida, the Caribbean and Latin America; web visitors from around the globe.

Location: Southern tip of Florida peninsula; 228 miles from Havana Cuba; 105 miles from Freeport in the Bahamas; three hours to Key West; four hours from Orlando

Site: An 800,000-square-foot plant on the edge of Biscayne Bay in downtown Miami

Audience: Net combined audience for the Miami Herald Media Company newspapers and websites is 1,482,208. (Net combined audience is the net audience of local past week readership for The Miami Herald and El Nuevo Herald newspapers and past 30-day local unique visitors for MiamiHerald.com, ElNuevoHerald.com and Miami.com websites.)

El Nuevo Herald Readership: 198,952 daily; 269,312 Sunday
El Nuevo Herald Circulation: 58,573 daily; 75,990 Sunday
El Nuevo Herald Single-Copy Sales: 18% daily; 26% Sunday

(Source: Scarborough Rel.1, 2011; ABC Audit 2010)

Production: Goss Newsliner offset presses; computer-to-plate technology

Newspaper Website: elNuevoHerald.com, the leading Spanish-language news website in the United States with comprehensive news coverage of Latin America and the Caribbean.

Average Monthly Page Views: 11.3 million

Average Monthly Unique Visitors: 656,500

Major Awards:

• 2002: Ortega y Gasset Journalism Award for best Spanish-language newspaper in the world, Premio Rey de España -- Journalism Award
• 2004: Maria Moors Cabot Prize for Outstanding reporting on Latin America, Premio Society for News Design Photography
• 2005: GLADD National Awards, Outstanding newspaper article
• 1990-99, 2004-06: National Association of Hispanic Publications, Best Hispanic Daily
• 2010: Florida Society of Newspaper Editors First Place, news reporting and feature writing

Special Publications: Niche, community and foreign-language publications, plus themed special sections such as Cuba's 20 de Mayo and monthly health sections.

Partnerships: Univision - Channel 23

Well-Known Newsroom Personalities: Andrés Reynaldo, Daniel Shoer-Roth, Luis Felipe Sanchez and Jorge Ebro.

Most Popular Bloggers: Andres Oppenheimer

Area Information: Greater Miami Chamber of Commerce, Omni International Complex, 1601 Biscayne Blvd., Miami, FL 33132, 305-350-7700, www.GreaterMiami.com

Recent Issues of the Newspaper: The Miami Herald, One Herald Plaza, Miami, FL 33132-1693, 305-350-2111, 800-437-2535

(This profile was last updated in June, 2011)