COLUMNIST

Ana Veciana-Suarez
Ana Veciana-Suarez writes a column about family, women's and social issues. She is the author of Flight to Freedom and The Chin Kiss King.
Visit Ana's weblog at momsmiami.com. Email Ana at aveciana@herald.com.

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In My Opinion

Ana Veciana-Suarez: Underwear ads do nothing to empower tech women

 
 <span class="cutline_leadin">ATTRACTING ATTENTION:</span> In its new ad campaign, Dear Kate features prominent tech women posing in its bras and panties. The collection is called the Ada Collection, named after the mathematician Ada Lovelace who wrote the first algorithm back in the 1800s.

The advertising photos are meant to be empowering, feminist even, a thumb-in-the-eye response to the well-documented sexism of the tech world. Yet, I glance at these beautiful and beautifully talented women posing in their skivvies and think, This ain’t the way to get respect, sisters.