Florida

Crayola to open family attraction in Orlando

 
 
The carousel at the Crayola Experience in Easton, Pennsylvania. Crayola says it will build a similar attraction in Orlando.
The carousel at the Crayola Experience in Easton, Pennsylvania. Crayola says it will build a similar attraction in Orlando.
Discover Lehigh Valley

Associated Press

Crayon manufacturer Crayola is building a family attraction in Orlando, similar to the one it operates in its home state of Pennsylvania, and more could be on the way around the country if the new one does well.

The company said Tuesday that Crayola Experience Orlando will open next summer at The Florida Mall.

Crayola Experience Orlando will feature 25 hands-on activities in 70,000 square feet of space. One attraction will let children create their own unique crayon with a personalized wrapper. Another will let kids appear on their own coloring page.

“We definitely feel like there’s an opportunity to expand in major markets around the country,” Mike Perry, Crayola CEO, said in an interview.

Crayola, a subsidiary of Hallmark Cards Inc., noted Orlando is a top family destination.

The area has three major theme park resorts — Walt Disney World, Universal Orlando Resort and SeaWorld — and many more specialty parks and attractions, some built around children’s brands, such as Legoland Florida in nearby Winter Haven.

But Perry said the attraction doesn’t expect to rely entirely on tourists for its success. Like the Easton location, Crayola expects its Orlando attraction to draw plenty of local families.

“I think Orlando stands on its own,” Perry said. “For just the local market, that is a big enough population by far, with enough young families in that market, that it sustains itself.”

The company is private and declined to say how much it’s spending on Crayola Experience Orlando.

Crayola Experience has its origins in a single floor of interactive activities the company offered at a visitors’ center it opened in 1996 in Easton, where Crayola is headquartered. The company said the center was primarily founded as a tool to help revitalize the downtown of the eastern Pennsylvania city.

With a decision made to “dip its paint brush into the attractions industry,” the company said, the facility was completely redesigned and re-opened in May with activities spread throughout four floors.

Read more Florida Travel stories from the Miami Herald

Miami Herald

Join the
Discussion

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK



  • Marketplace

Today's Circulars

  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category